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The Digital Marketing Trends That Will Dominate 2022

Updated: Mar 4, 2022


Predicting the future of digital marketing can be a tricky task. There are new opportunities for marketers that are just emerging right now - VR, AR, voice search, chatbots, are some of these key developments. These innovations will have an impact on how we market our products and services this year and in the future.

Key digital marketing predictions for the year 2022:

  • More people will use voice search to find information online

  • Facebook will continue to dominate social media

  • VR & AR technology will become more affordable and widespread

  • Chatbots are going to be everywhere

  • Voice assistants will become more dominant

  • Personalized content will be king

Let us explore these digital marketing trends for 2022 in greater detail:

Voice Search Smart Speaker Market is Set to Explode

In the last few years, voice search has been making huge strides in terms of user adoption. And it is only going to get better from here on.

In the coming years, the market for voice search smart speakers is expected to grow and take over the world, with Google Home leading the pack. The growing popularity of voice assistants and devices that can do more than just answer inquiries or play music is driving the rise of the voice search smart speaker industry.

Voice search is being driven by a variety of devices, not just smart speakers. Voice search is more mobile than ever before, as anyone with a smartphone knows. Voice search consumers are increasingly looking for local results, according to recent trends. Voice search has helped 58 percent of consumers find local companies in the last year.

This obviously shows that any company wishing to increase inbound traffic to their website should employ Voice SEO in the near future. Here are some tips for optimising your website for voice searches:

How Can You Make Your Website Voice Search Friendly?

It's crucial to use natural language and give direct responses to specific questions.

Rich snippets and schema markup can help search engines better understand searches and responses by keeping them in context.

Because voice search is frequently used for local queries, it's critical for merchants to keep their Google My Business listings and eCommerce stores up to date with accurate operating information.

Remove duplicate pages, outdated contact information, and old operating hours from your content to ensure it is optimised and updated.

The appearance of voice search results is also heavily influenced by domain authority and traditional search rankings.

AI & Machine Learning will Disrupt Online Advertising

The internet has always been a place for advertising. It’s the most inexpensive and accessible medium for businesses to reach out to their potential consumers. And now, with AI and machine learning, online advertising is about to change more than ever before.

AI will be able to process data in an unbiased manner. It will be able to analyse thousands of data points at once while humans would only be able to process one or two at a time. It can also predict user behavior by examining past behavior patterns which is very important for making targeted ads that are more likely to get clicked on rather than being ignored completely.

Companies are already using AI in their marketing strategies, but there are still many more companies that haven’t started using it yet mainly due to lack of knowledge or fear of change.

Marketing automation and personalisation using artificial intelligence is a terrific mix that brings forth a unique level of customization in marketing. With this, firms can gain a substantial edge in the struggle for clients, driving up sales and revenue in the post-pandemic era.

Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics can all be automated with AI solutions.

With AI in digital marketing, we can provide users with individualised recommendations, resulting in increased user retention and repeat usage.