Mobile App Marketing

It all starts with strategy. We develop an impactful mobile marketing strategy to help turn your app into a success story.

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Mobile ad spend is projected to hit more than $247 billion by 2020.

Consumers averaged 3 hours and 40 minutes on mobile in 2019, up 35% since 2017

204 billion app downloads made through Google Play Store and iOS App Store

We lay the foundation for your app success, enabling you to converse with consumers and creating memorable and lasting digital experiences.

Mobile users are constantly looking for new apps and with over 5 million apps to choose from, mobile app marketing has become more important than ever. We have used our experience and understanding of both Google Playstore and Apple Store to formulate a unique method for boosting app discoverability and get your app to the top.

Our approach: We tell your apps’ story

  • A complete analysis of your app store presence

  • A review of your competitors’ presence

  • Engaging and focused Playstore and App store campaigns

  • Strategic texts and creative visuals to highlight your app’s USPs and engage users

  • Develop and promote Product Explainer Videos on app stores

  • Promotion on social media networks

  • Promotion on YouTube

  • A boost in your app’s organic discoverability

  • A higher conversion of app store browsers to active app users.

  • More downloads every day

  • Continuous monitoring of your app analytics to improve and adapt based on consumer feedback and market dynamics

We focus on App Store Optimization

App Store Optimization (ASO) is the process of optimizing mobile apps to rank higher in an app store’s search results. App stores like the Google Play Store and Apple App Store. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

The main objective of ASO is to drive more downloads to your app and thus increasing your profits, brand awareness, and popularity.

ASO includes keywords research, title optimization, description optimization, and promotional video creation.

Studies by Forrester shows that 63% of apps are discovered through app store searches. That means, it is very important to get discovered through the app stores like the Google Play Store. If you are not optimizing your apps and games properly, you will be missing a large portion of traffic that can contribute to your overall success and profits.

With hundreds of thousands of apps in each app store competing to rank on top of each other, you will surely need every possible optimization method to stay ahead in your battle. ASO is not an optional marketing step anymore, it became an extremely necessary one for your app's ranking and success.

We create and manage App install ad campaigns

App install ads are typically paid acquisition strategies that funnel the advertisement’s audience directly to your app store listing for near-frictionless installation. These ads can be shown within search results, social media feeds, websites, apps, and more. The app install ad campaign can be launched on multiple channels to optimize the performance, from Google app install campaigns to Facebook, Instagram app install campaigns or Apple search ad campaigns. 

How do app install campaigns work?

The paid app-install ads or campaign help push a massive number of downloads in a considerably short time, in the process boosting up your rank on the app store you are advertising for. In this process the visibility of the app increases which then attracts new users. 

These paid app install campaigns can help mobile apps cross the initial (nearly impossible) hurdle of getting ranked within the App Store, thus making it a lot easier to get organic traffic. This is actually one of the most effective methods of getting those downloads and the organic traffic that you are aiming for.

The average user takes 3 to 6 seconds to decide whether they want to download your app.

Did you know that in the first three days of an app install campaign boost, the mobile apps see an average 0.65 organic install for every paid install?

Blog on ASO (App Store Optimization) & App Marketing

Frequently asked questions

Mobile App Marketing

What monetization methods are the best ones at present?

  • Advertising
  • Affiliate Marketing
  • App Data Monetization
  • Freemium Model
  • Implementation of Virtual Currencies

What factors should I focus on when ASO is concerned?

Always be mindful of:

  • App Title and Description – Don’t forget to add your target keywords in them.
  • App icon – Developers overlook this but users actually familiarize themselves more with the app’s image than its name.
  • Screenshots – These serve as previews to your app that should showcase what your users can expect from it. Make sure it’s clear and true to the app’s content.
  • App Rating – Reviews and ratings say a lot about your app’s value to users, so it’s no surprise that this is a major app store ranking factor.

How do frequent app updates impact user acquisition, ASO, and monetization?

Updates give users the impression that you are consistently improving your app to deliver to users what they need. This alone is enough to affect the three factors said above, as it would lead to a greater influx and retention of traffic.

What types of in-app ads are useful?

  • Banner ads
  • Notification ads
  • Interstitial ads
  • Notification ads
  • Advanced overlay

How important is social media in my user acquisition campaigns?

Think of social media as another platform altogether from which you can get traffic. It also gives plenty of opportunities for you to raise brand awareness, so you definitely shouldn’t miss out on it. The icing on the cake is that the traffi you get from social media are extremely targeted; hence, they almost always convert better.