Mobile App Marketing
It all starts with strategy. We develop an impactful mobile marketing strategy to help turn your app into a success story.
Mobile ad spend is projected to hit more than $247 billion by 2020.
Consumers averaged 3 hours and 40 minutes on mobile in 2019, up 35% since 2017
204 billion app downloads made through Google Play Store and iOS App Store
We lay the foundation for your app success, enabling you to converse with consumers and creating memorable and lasting digital experiences.
Mobile users are constantly looking for new apps and with over 5 million apps to choose from, mobile app marketing has become more important than ever. We have used our experience and understanding of both Google Playstore and Apple Store to formulate a unique method for boosting app discoverability and get your app to the top.
Our approach: We tell your apps’ story
A complete analysis of your app store presence
A review of your competitors’ presence
Engaging and focused Playstore and App store campaigns
Strategic texts and creative visuals to highlight your app’s USPs and engage users
Develop and promote Product Explainer Videos on app stores
Promotion on social media networks
Promotion on YouTube
A boost in your app’s organic discoverability
A higher conversion of app store browsers to active app users.
More downloads every day
Continuous monitoring of your app analytics to improve and adapt based on consumer feedback and market dynamics
We focus on App Store Optimization
App Store Optimization (ASO) is the process of optimizing mobile apps to rank higher in an app store’s search results. App stores like the Google Play Store and Apple App Store. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.
The main objective of ASO is to drive more downloads to your app and thus increasing your profits, brand awareness, and popularity.
ASO includes keywords research, title optimization, description optimization, and promotional video creation.
Studies by Forrester shows that 63% of apps are discovered through app store searches. That means, it is very important to get discovered through the app stores like the Google Play Store. If you are not optimizing your apps and games properly, you will be missing a large portion of traffic that can contribute to your overall success and profits.
With hundreds of thousands of apps in each app store competing to rank on top of each other, you will surely need every possible optimization method to stay ahead in your battle. ASO is not an optional marketing step anymore, it became an extremely necessary one for your app's ranking and success.
We create and manage App install ad campaigns
App install ads are typically paid acquisition strategies that funnel the advertisement’s audience directly to your app store listing for near-frictionless installation. These ads can be shown within search results, social media feeds, websites, apps, and more. The app install ad campaign can be launched on multiple channels to optimize the performance, from Google app install campaigns to Facebook, Instagram app install campaigns or Apple search ad campaigns.
How do app install campaigns work?
The paid app-install ads or campaign help push a massive number of downloads in a considerably short time, in the process boosting up your rank on the app store you are advertising for. In this process the visibility of the app increases which then attracts new users.
These paid app install campaigns can help mobile apps cross the initial (nearly impossible) hurdle of getting ranked within the App Store, thus making it a lot easier to get organic traffic. This is actually one of the most effective methods of getting those downloads and the organic traffic that you are aiming for.