Content marketing is a term coined relatively recently and is used to represent any marketing functions that involve the planning, creation and sharing of content, with a view to satisfying business objectives. One important differentiation between content marketing and other more traditional elements of the marketing mix is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty more than anything. 

 

What goals can content marketing help you with?

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These are the main advantages:

• Increase brand awareness and affinity.

• Improve the quality of your website traffic.

• Grow your social media engagement and following.

• Improve your search engine visibility.

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At Nebula, we work with brands to develop content that people really care about – the things they value, think about and do. Creating value for our clients and their audiences, fuels customer engagement and loyalty and enables them to stand out from the crowd. In the age of disruptive advertising and content spam, we help you reduce the noise by designing, planning and executing bespoke branded content and strategies.

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We don’t think of content marketing as selling. Instead, we believe that a real content strategy is about engaging with your audience to increase brand awareness, captivate customers and influence behaviour.

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The scale at which content is being created and published is so huge, that even the finest content can be lost in the digital ether. That’s why we always aim to develop content that is truly captivating, unique and with your customers in mind.

 

With well over 10 years of experience, we know that content marketing has an impact on a variety of channels across digital media. A good content marketing strategy is the lifeblood of a strong Search Engine Optimisation and link acquisition strategy. With great content and strong promotion through blogger engagement and PR, we pride ourselves on the fact that our content develops buzz, social sharing and ultimately, links!

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We have developed content and content strategies for businesses of all shapes and sizes specialising in a multitude of different industries.

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Content strategy

Creating content that adds value to a user both on-site & through digital channels is key to reaching your target audience and engaging with them. We’re a partner and extension of your team. So our content strategists work closely with your teams–whether that’s in your office or ours–to develop a strategy built around your objectives and core KPIs.

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Audience analysis

Creating content that resonates with your target audience comes from a clear understanding of the audience demographics and user journeys. Combining research, and technology we will work together to build a comprehensive understanding of their interests, frustrations and decision making factors. We recognise that a one-size-fits-all approach often doesn’t work and segmenting your audience and channels will lead to greater engagement and success.

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Content production

The lasting power of big hero content campaigns is what drives leads and sales. We develop content as per the client's requirements, be it movie grade videos, 2D animation or 3D animation videos or any other.

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PR & blogger engagement

Even the best content won’t work well if no-one is interacting with it. Our outreach team will help connect your brand & content pieces with relevant influencers & bloggers to your industry, leading get people talking about your brand. 

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We’ll provide you with real value at the strategic business level by providing you with the data to make actionable decisions for the future. We’ll use the data to make measurable improvements to all of our future campaigns sharing regular updates with you along the way so you’re always up to speed with progress.