Search Engine Optimization
We deliver a results-focused Search Engine Optimisation service
Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results, making it easier for your target audience to find you. It is a key component of any digital marketing strategy, alongside PPC, social media, content marketing and other channels, and if done correctly can yield huge rewards to your organisation.
We can help your business improve all the elements of your website that are fundamental to a successful SEO strategy. We have the technical expertise to perform advanced SEO technical audits, laying the foundations to ensure there aren’t any technical roadblocks that could affect your performance. Perform in-depth keyword research, website migration services, content marketing, SEO e-commerce optimisation and of course award-winning off-page link building tactics supported by our in-house content team, we are an SEO agency that has the full suite of expertise to deliver results for your company.
We work in tandem with you to deliver a bespoke, tailored service, helping you rank highly for the search queries you want your business to target.
Organic SEO: We do everything possible to ensure that our techniques comply with the various search engine guidelines while offering complete transparency to our clients. For our clients, we always recommend the long-term, content-led approach to SEO, following white-hat SEO methods.
Our aim is to keep you on top of your competitors when it comes to business searches online. We provide the following SEO services:
There are 2 main aspects to SEO. The first is onsite SEO, and the second is offsite SEO (acquiring links). Onsite SEO should be considered as early as possible in the business planning and web development stage of the business. Onsite SEO is not something that costs vast amounts of money; it simply requires planning, research and implementation during the website build. This is essential for all websites and is a prerequisite for the second aspect of SEO.
ON-Page Search Engine Optimization:
On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site.
OFF-Page Search Engine Optimization:
Off-page factors, like links from other websites, social media attention and other marketing activities outside your own website. If you focus on off-page SEO you mostly aim to get more links to your site. The more relevant links you get, the higher you’re ranking in Google will be.
Social Media Optimization (SMO):
This aspect of optimization deals with enhancing your company’s presence and online reputation and also Google positioning through interactive communities, not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially. Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business because consumers will see you not only mentioned but recommended by others.
Technical Excellence Optimization:
Good Content, Flawless UI & UX also play a major role in your website Positioning. Why do people visit your site? Most likely because it contains the information they’re looking for. Therefore, you should write excellent content. Search engines like Google read your text. Which site ranks highest is for a large part based on the content of a website. That content should be about the right keywords, informative, and easy to read.
One of the first steps in any successful SEO campaign is a thorough SEO audit. You need to identify and remedy any potential obstacles to SEO performance on your website and also determine your current position within your marketplace, compared to your main competitors. This provides a solid foundation on which to base your wider digital marketing efforts. To improve your website’s SEO, our strategy resolves these issues through the followings strategies:
Full Site Audit - We perform a complete audit of your website’s onsite SEO, offsite SEO, and technical SEO.
Keyword Research - We research up to given keywords to find the best opportunities for connecting with your target audience and appearing in search.
Competitor Research - We assess your client’s competitors to see how they are performing and what you need to do to top them.
Technical Optimization - We implement technical upgrades that help your site meet the requirements and best practices set by Google.
Content Strategy - We expand site depth and build additional on-site content through a blog and targeted landing pages.
Link Building - We gain links back to your website.
Get in touch with us today to know how we can optimize your SEO strategy and deliver strong results.
When it comes to expectations for site speed, did you know that 47% of people expect your site to load in less than 2 seconds? 40% will abandon it entirely if it takes longer than 3 seconds.
Frequently asked questions
Which is better, SEO or PPC?
Both are vital to the success of your business. You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographic, behaviors, or keywords without PPC.
What is domain authority?
A website’s domain authority corresponds directly to its ability to rank in the search engine. Conceptually, you can think of domain authority as an extension of link equity. If a page’s link equity is determined by the number and quality of its links, then a site’s domain authority is determined by the link equity of all its pages.
Why does SEO take time before you see the benefits?
SEO takes time because there is no longer an easy way to game the system. Search engine algorithms have become more and more advanced with an emphasis on delivering users the most relevant, and highest quality results based on their search query.
Why are keywords important?
Why is site speed important?
47% of people expect your site to load in less than 2 seconds
40% will abandon it entirely if it takes longer than 3 seconds
What is a technical audit?
A technical SEO audit identifies issues with a website from a search engine perspective and provides recommendations on how to implement fixes that improve performance. The audit will look for any issues with the website itself (both on page and in regards to external factors, such as hosting), and also assess whether links could be the reason that a site’s performance is being hindered (off page).