• Google currently holds 37.2% of the digital advertising market, whereas Facebook holds 19.6%

• The latest figures show that there are 3.78 billion social media users worldwide in 2021

• 65% of buyer-intent keywords are paid clicks

• Over 1 billion people use Instagram every month. India has 120 million users

• 93% of online experiences begin with a search engine

• Facebook reaches 59% of the world’s social networking population

• As of the third quarter of 2020, Pinterest had 442 million monthly active users worldwide

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Digital marketing has forever altered the way businesses operate and interact with their customers.

Digital marketing strategies have also had a direct impact on profit margins and a company's ability to grow. A brand's ability to succeed is severely limited if this type of advertising is not integrated into a larger messaging campaign. A company that does not use digital marketing strategies limits their company's growth opportunities.