Why Is Marketing Important For Mobile App Success?

Updated: Feb 28

Did you know as per a recent survey approximately a third of companies (35%) dedicate 31-50% of their entire development budget to marketing. While 31-50% of their total app development budget may seem high, this is critical to success for companies with a significant marketing budget. To ensure that your mobile app excels in the market, it is imperative that companies utilize a significant portion of their marketing to promote and promote their business app.



You should leverage a marketing plan that not only improves the ranking of your mobile apps, but also encourages your users to download and use them, mobile app marketing is necessary because it helps companies and developers understand what their users want and provides an app that meets their needs. With the development of app stores, every app needs mobile marketing to reach its audience. The most important reason to enter the marketing arena for mobile apps is to reach out to smartphone users and make them aware of your mobile app.

Mobile app marketing is about defining a target audience, learning how to reach them, communicate with them, analyse their in-app behaviour, and continuously improving when users move through the acquisition funnel. The aim of a mobile app marketing strategy is to attract users who are not only inspired by repeated engagement, but also become loyal advocates for the product. Mobile App Marketing is a marketing strategy that involves interacting with your users throughout their lifecycle, starting with hearing about your app for the first time to promote it and increase their downloads and other key KPIs for mobile apps. Understanding the many ways in which you can market your app is critical to developing your overall strategy. This will lead to a comprehensive understanding of how these strategies can be combined into a successful app marketing strategy.


For a successful app launch, you need to develop a marketing strategy for mobile apps and begin implementing your marketing initiatives at least 60 days before launch. Once you have developed your product based on user recommendation techniques, you will inevitably focus your mobile app marketing initiatives on success.

The most successful mobile apps available today follow a good marketing strategy in the early stages of their launch, but they rarely think about marketing before they are out. If you spend time and money on developing a mobile app without knowing that you have designed a good application for your users, you have left marketing as a B-plan, and the chances of your app being visible are slim. Focusing on developing mobile apps and building a well-functioning app is a key success factor, but if users don't know that the product exists, all your hard work is worthless. Marketing an app gives you insight into your competitors, so you can design an effective strategy for retaining users.


Companies should be willing to spend half or more of their app development budget on marketing. The inclusion of a marketing strategy at the beginning of app development enables the vision of a company to remain stable and focused. A marketing strategy for an app model should focus on promoting the app to users and explain why the app is worth the cost.

The only way to know if your marketing strategy works is to set goals and track the increase in reviews in your app store over a period of time. The data collected from user sessions and entry points to your app can be useful to improve your marketing campaigns. Your marketers have all the information they need for an app that allows you to provide content to your users faster than other traditional marketing channels.


Marketing your business through an app means you can send advertising information to potential customers directly from the device they are carrying, not when they check out in person. A landing page is critical to any mobile marketing strategy and allows the user to learn more about your app on their phone, web or desktop. This is helpful to give insights and ensure that potential users are looking for a product, but mobile app marketing starts with product development.

Social media platforms work wonders for app marketing strategies because you can direct your campaign to your target audience, who spend an average of 134 minutes per day online. Content on your social media channels varies by app vertical, but by market research you can find that the right channels are useful for apps with social elements like fitness and gaming.

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