The Digital Marketing Trends That Will Dominate 2022
What All Successful Digital Marketing Teams Should Know
Social Media Marketing
We enable brands to converse with consumers, create memorable experiences and engage through conversations using multiple platforms.
Statistics from 2019 show that there are 3.5 billion social media users worldwide, about 45% of current population.
With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform.
90.4% of Millennials,
77.5% of Generation-X and 48.2% of Baby-Boomers are active social media users.
We plan, create and execute digital engagement strategy for clients with a clear focus on delivering measurable ROI and great brand experience.
To create effective brand experiences, Nebula works with clients to understand their business goals and user needs, the focus is on the fundamental pieces to driving business and delivering results.
With this insight, Nebula is able to design integrated marketing solutions combining our digital core service offerings as well as offline tactics to engage targeted audiences and achieve goals.
We lay the foundation for your digital success enabling brands to converse with consumers and creating memorable and lasting digital experiences.
How can we help you to cut through the noise on social?
Social media can help you solve a number of business problems, from launching your product and generating brand awareness, to generating quality leads or purely driving sales. As an expert social media agency, we have an end-to-end knowledge of how to use it to achieve your objectives and how it integrates with other channels.
There are two main focuses within social media that we as a social media marketing agency deal with; easiest put into organic social and paid social. Organic social refers to all non-paid for activity on your social media channels; essentially everything that you see when you visit a brand’s profile – from managing channels to communities.
Paid social is – paid for social media advertising activity. Both are as integral as each other when it comes to developing a strong social media strategy, whatever your objective may be, and whatever industry you do business within. We also offer insight services like social listening insights and social media strategies and reporting.
Reporting is a key element of our social media services. Insightful and accurate reporting allows us to review and assess all of our activity against your objectives and KPIs, allowing us to make sure that we’re delivering the best results that we can, which is what we pride ourselves on.
We see ourselves as an extension of your team, not just another social media agency. We have experience in launching clutter-breaking campaigns across sectors and have worked with leading domestic and global brands in the following domains:
HEALTHCARE
FMCG
REAL ESTATE
CONSUMER PRODUCTS
FASHION & LIFESTYLE
APPLIANCES
FINANCIAL SERVICES
IT & ELECTRONICS
Which channels do we work with?
We work with a huge range of Social Media channels on a daily basis, providing us with the knowledge and expertise to make recommendations to businesses of all shapes and sizes, crafting bespoke strategies and solutions to aid the challenges you face.
Still, the king of social media as we know it, Facebook’s usership is truly a global network, with over 2.38 billion monthly active users.
Truly the millennial channel, with a dash of aspiration and a growing helping of meme culture! 64% of 18-29-year-olds are active on the channel, with a pretty much equal split between males and females.
Twitter’s been through dramatic amounts of change over the years, from 140 characters to 280. As a channel for businesses, it’s still the perfect place for viral content and keeping up with the latest trends.
YouTube
The world’s second-largest social media channel (as well as a search engine), and the second largest search engine! YouTube looks set to continue to take over TV, allowing businesses and individuals to showcase their skills and products to the masses.
Often overlooked by social media agencies in their strategies, Pinterest hosts over 250 million monthly users actively searching for inspiration and ideas often with the solution in buying a product – in fact, close to 87% of Pinners are said to have purchased a product because they saw it on Pinterest!
Snapchat
A powerhouse of Social Media within the United States and Generation Z worldwide. In March 2019, it was reported that Snapchat reached an overwhelming 90% of all 13-24-year-olds in the US. With a vast portfolio of advertising format and 190 million average daily users, it could just be the platform that launches you to viral success.
Business doesn’t have to be boring! LinkedIn is fast becoming the advertising platform of choice for a number of businesses who want to find better ways to connect with the audience that matter to them. Whether you’re looking to drive website traffic or generate leads, we’ll make sure your message is put in front of the right people.
Upcoming social media platforms
Niche platforms are growing in popularity, and they are growing fast. Tiktok, Reddit and Twitch being the prominent upcoming platforms that can be leveraged to target niche audiences in line with the brand's marketing objectives.
Blog on Digital Marketing
Frequently asked questions
Social Media Marketing
How long does a typical work contract for digital marketing need to last?
It largely depends on what a company’s specificdigital marketing goals are. If the goal is to build up a solid base that doesn’t need to grow much in the future, then the contract term likely spans 3-6 months. If a company is looking for continual growth and a high return on their investment, then we have found that long-term contracts of 12 months or more are the best.