2022 Digital Marketing Landscape In India: The Numbers

Updated: Mar 13

As we all know, the digital marketing landscape is constantly evolving. In order to stay ahead of the curve, it's important to understand the latest trends and changes.


The Growth of Digital Marketing in India

Digital marketing is on the rise in India. The median age of our population is 29.1 years, with a 47% internet adoption. India also has one of the largest unconnected population (56%, 742,000,000) which represents a huge growing online opportunity. Indians spend, on an average 7 hours 19 minutes daily surfing the internet, this is significantly higher than many major developed economies such as USA with 7 hours and 5 minutes or China with 5 hours and 15 minutes. Surprisingly India is leading in voice search usage with 32% of internet users in India actively using voice search, same as China.


As one of the top digital marketing agencies In India, our assessment is that digital marketing is growing at a faster rate than any other country. Digital marketing is growing in India because of the increasing use of smartphones, the growth of the internet, and the increasing number of businesses that are using digital marketing. Digital marketing is used to reach out to customers through various channels, such as email, social media, and digital advertising.


Digital marketing is effective because it allows businesses to track how their marketing campaigns are performing and to make changes as needed.


The social media landscape in India

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While the global number of social media users rose to 4.62 billion spending on an average of 2 hours and 27 minutes a day, using around 7.5 different social media platforms a month. Indians spend around 2 hours and 36 minutes a day on social media. Indians use an average of 8.6 different social media platforms in a month.


Digital marketing is becoming more complex and sophisticated, which is why it is important for businesses to have a skilled team that can handle all of the different aspects


According to a new estimate, digital advertising in India is anticipated to match or perhaps surpass television advertising by 2023. According to the report Digital Advertising in India 2022, published by advertising agency Dentsu India, digital spending would account for a third of all advertising spending in India by that year.


Digital advertising will account for Rs. 35,809 crore by 2023, with a 14.75 percent CAGR, out of a total advertising budget of Rs. 93,119 crore. According to the survey, the advertising business is expected to reach 81,025 crore by the end of current year, 2022, representing a 14.6 percent increase.


The Impact of Mobile Devices on Digital Marketing

Mobile devices have had a significant impact on digital marketing over the past few years. Indian spend around 4.4 hours a day on their mobile phones, in fact, mobile devices account for more 75% of the internet traffic for web pages, in India. This is because mobile devices allow users to access the internet from anywhere, at any time.


This means that businesses can reach a wider audience more easily than ever before. In addition, mobile devices are used to browse the internet, search for information, and purchase products. As a result, businesses that are able to adapt their digital marketing strategies to take advantage of mobile devices will be in a better position to succeed.

  • Mobile devices can be used to create and manage digital marketing campaigns more efficiently.

  • They can help businesses to track the performance of their digital marketing campaigns and identify areas where they need to improve.

  • Mobile devices can be used to collect feedback from customers about their experience with a digital marketing campaign.

  • Mobile devices can be used to create engaging content that can be shared on social media platforms.

  • Mobile devices can help businesses to target their advertising campaigns more effectively.

Social Media Marketing in India

In India, social media marketing is on the rise. This is due to the increasing trend of digital natives in India, as well as the country’s growing economy. Indian companies are increasingly looking to social media to connect with their customers and drive traffic to their websites.


Some of the most popular social media platforms in India are Facebook, Twitter, and Instagram. Indian companies use these platforms to share information about their products and services, as well as to connect with their customers. They also use social media to create brand awareness and build relationships with potential customers.


The Future of Digital Marketing in India
Digital marketing is changing rapidly in India, with new technologies and platforms becoming available all the time. In the near future, digital marketing will continue to grow in popularity, with more and more people becoming online consumers. This growth will be driven by a number of factors, including the increasing use of smartphones and tablets, the growth of social media, and the increasing importance of online shopping. Emerging platforms like Tiktok, Discord and Reddit will also become important in the coming future especially as a means to target generation z. As a top discord marketing agency we recommend you to read more on How to Use Reddit to Reach Generation Z , How to Use Discord to Reach Generation Z , Why is Discord a Good Option for Brands?

As digital marketing continues to grow in India, businesses will need to adapt their strategies to remain competitive. Download the Digital Marketing Metrics e-Book.


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