Discord: How to Use It for Digital Marketing of Businesses

Updated: Feb 9



Discord is a social media platform that is rapidly growing in popularity. Discord is essentially a voice-over-IP (VoIP) software that is community-driven and is available for Windows, Mac, iOS, and Android. It's a popular chat programme that supports text, video, and voice calls. It is perfect for the digital marketing of businesses which are particularly targetting the youth.


TL;DR

  • It is perfect for businesses that want to reach a younger demographic.

  • Allows users to quickly host video calls with their peers or create leads by outreaching

  • Discord is a good choice for marketers because of its flexibility and infinite categorization.

  • Currently, leveraged by niche businesses: fan communities of games, celebrities, entertainment content, software and video game developers, YouTube & Twitch marketers

In this article, we will discuss how to use Discord for the digital marketing of businesses.


Step 1: Create a Discord Server


Discord distinguishes itself from its competitors by allowing users to simply construct and host their own servers for free. These servers allow users to speak and can be public or private, which means that only people who have been specifically invited can access private Discord servers.


If your company is well-known, or if you want to raise brand recognition and solicit comments from the community, public servers are an excellent alternative for promoting your company. If you have a close-knit group, though, you might want to consider hosting private servers.


Step 2: Add Channels


After you have created your account, the next step is to add channels. This can be done by going to the "Channels" tab on the left side of the screen and clicking on the "+ Add Channel" button. You can then search for the channel you want to add.


Individual voice and text channels can be created within your server to categorize various discussions. Discord is a good choice for marketers because of its flexibility and infinite categorization. It enables them to set up servers with a variety of channels where fans and potential leads may discuss all aspects of a product. Categories and Channels are closely linked, although they perform quite different functions. Let's take a deeper look at what they each do:


Discord Channel – This is a location where users can communicate with one another via text or voice chat. Announcements or community norms are also frequently used to relay information with the entire server.


Discord Category - Used to organize Discord Channels. Through the Category Settings, you can manage the permissions of numerous channels at the same time. Permissions are generally connected with roles, but putting them in a category or channel is referred to as a Permission Overwrite.


Step 3: Invite Customers and Partners


Once you have your product or service ready to go, it's time to start inviting customers and partners. You can start by reaching out to your personal and professional networks and letting them know what you're up to.


You can also post about your product or service on social media and see who is interested in learning more. Once you have a few interested people, you can start sending them more information and see if they want to become a customer or partners.


Step 4: Use Discord Bots


Discord bots can be used to automate various tasks in Discord, from moderating chat channels to managing server settings. There are a number of different bots available, each with its own set of features. Some of the most popular bots include:

- Dyno: A powerful moderation bot that can be used to manage chat channels, ban users, and set up custom commands.

- Nightbot: A chatbot that can be used to automate tasks such as moderating chat, issuing commands, and displaying leaderboard information.


Step 5: Use Discord Rich Presence


Discord Rich Presence is a feature that allows you to share what you're doing in Discord with your friends on other platforms. With Discord Rich Presence, you can let your friends know what game you're playing, what song you're listening to, or what stream you're watching.


Popular business niches with a public Discord server include:

  • Fan communities such as official video game servers, movie clubs, and celebrity groups

  • Developer communities such as video game development communities, modding communities for video games, and software development communities

  • Marketing communities such as YouTube ad servers and Twitch ad servers


Another benefit of Discord is that it allows users to quickly host video calls with their peers or create leads by outreaching in public servers (if the public server allows self-advertisement). If the server owners allow it, as a marketer, you may send potential leads friend requests and offer them to join your private server where they can get to know your product for free.


Step 6: Use Discord Integrations


Discord integrations allow you to connect your Discord account to other services, such as Twitch, YouTube, and Twitter. This allows you to share information about your activities on those services with your Discord friends. For example, if you are streaming on Twitch, you can share a link to your stream with your Discord friends, so they can watch it live.


Conclusion: Discord is a powerful social media platform that can be used for the digital marketing of businesses. It is perfect for businesses that want to reach a younger demographic.