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Why Launching Your App Without Proper ASO Is Pointless

Updated: Jan 22, 2022

Did you know that annual worldwide app downloads have grown 45% in the last 3 years to a record of 204 billion? Consumers spend 3.7 hours a day on mobile, up 35% from 2 years ago. In-app and subscription spend in both gaming and non-gaming tops $120 billion worldwide.

To date, 730,152 app publishers have published 3.3 million apps on the Google Play. All put together there are roughly 15.8 million apps across multiple app stores with roughly 2.6 million app publishers.

Companies need to think about mobile-first today. App Store Optimization is a vital aspect of the mobile growth strategy and you're missing out on the biggest discovery channel available for your app if you don't invest in ASO!

ASO or App Store Optimization is the process of improving an app's visibility in the app stores. Apps are more visible when they rank high on a wide variety of search terms or get featured by the store. A solid keyword optimization strategy will result in higher rankings.

Nearly 65% of all apps are discovered through app store searches. Famous brands like Uber receive almost 90% of downloads from branded keywords or misspellings. Other apps like Daily Yoga, Colorify and Elevate Brain Training receive up to 76% from generic keywords.

An optimized app listing will lead to lower CPI’s . All users go through your app page at some point. Whether users land on your app page via search ads, native ads or social media ads, your app page plays a major role in convincing these users to download your app.

Launching an app without the right ASO strategy is really pointless. It is crucial all app page assets are aligned with your marketing efforts and at the same time optimize conversion rate. A higher conversion rate will ultimately lead to lower CPI’s.


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