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Why Donald Trump Created Truth Social And What Your Brand Might Learn From It?

Truth Social App
Source: Apple App Store

Truth Social is a new social media app that was created by Donald Trump. It has quickly become the top ranking app on the apple app store, and there are a few reasons for this.

Truth Social App Store Position
Source - Sensor Tower

1. Launching a brand-owned social media platform:

Truth social was created as a way to get ownership of the brand's community and to engage with the target audience on it's own social media app platform.

What makes this more interesting is that Trump is a global brand, and he has decided to create a dedicated social media platform for an engaged community without any interference from third-party social media platforms. He has complete control over the most important user data and how that is leveraged within the custom social media platform created for the brand.

2. The app is very user friendly:

The app is easy to use and you can post updates and messages. There were some initial login issues, but these will be fixed by the development team. The waiting list for the app is tens of thousands long and growing, which is a good sign for the app's launch.

3. The app is censorship free:

The app is positioned as an alternative to other social media platforms, which are often criticized for being politically biased. This app is different because it allows users to share anything they want without fear of punishment. As per the app store positioning, this is important because it encourages open communication and the free exchange of ideas.

A quick glance at Google Trends for the launch week shows that the interest in this platform is not just in US but also other countries around the world.

What are some key takeaways for brands when it comes to using their own dedicated social media app platform?

Some key takeaways for brands when it comes to using their own dedicated social media app platform include understanding how the app works and how to use it to reach their target audience. Additionally, brands should consider how to use the app's features to create a unique experience for their customers. Finally, brands should test the app to make sure it is working properly and meeting their expectations.

The increasing popularity of a single-brand social media app suggests that audiences are willing to engage with niche-based social media platforms. Although this app will be closely monitored, the long-term success of the platform will depend on its ability to engage a niche audience. It is still too early to tell if this trend will catch on among brands, but there are indications that this could be the case.

For brands the biggest pull towards such an approach is the ability to engage with their audience in a controlled environment, with ownership & clarity of all the data touchpoints.

Another key takeaway is that the brand owns the community and is not at risk of an algorithm change suddenly making it inaccessible on a third-party platform where they paid to build engagement and the community.

The interest from India in brand owned social media community app Truth Social has been significant as well.

How to create your own social media mobile app?

Creating a social media mobile app can be a great way to connect with your customers and create a stronger relationship. There are a few things you'll need to consider before starting: your target audience, the features you want your app to have, and the design. Once you have all of this figured out, it's time to partner with a top mobile app development company and start the development!


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