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Get Ahead of the Competition: 2022 Edition of the Only Local SEO Checklist You'll Ever Need

In order to stay ahead of the competition, you need to keep track of their latest SEO techniques. The 2022 edition of the Only Local SEO Checklist covers the most important aspects of online marketing for small businesses. If you want to stay ahead of your competition and rank higher in search engines, make sure you're following all of the tips in this guide.

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When optimising a website for local areas, it's important to consider a range of different factors. Here is a local SEO checklist of things you should take into account:


Link building

Reviews

On-Page SEO

Technical SEO

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What exactly is local SEO?

Local SEO is the technique of optimising a website to increase traffic, leads, and brand awareness through local search results.

What is the significance of local SEO?

There are numerous reasons why local SEO is crucial, such as:

  • 46 % of searches begin with a local intent

  • "near me" have increased 150 % quicker than comparable searches without "near me."

  • 76 % of smartphone users who conduct a local search visit a business within 24 hours, and 28 % of those searches result in a purchase

Local Link building: The bulk of traditional link building tactics will work in this instance, but because local businesses have strong affiliations with a location or city, there are several opportunities to develop linkages inside your local area. Local businesses frequently have connections with other firms in the area. When it comes to link building locally, the best place to start is by contacting people with whom you already have a relationship.

Social Media: Social media for businesses is now required, you should invest some time in developing your brand using social media platforms:

Reach out to new individuals - through organic or sponsored social ads, you can contact potential customers you may not have been able to reach before. Establishing authority on a subject increases brand trust; show people why you are good at what you do.


Reconnect with old customers - they may not immediately re-use your services, but providing informative information and remaining on their feeds may mean that when the time comes, they will remember you to use them again.


Competitors: If a company provides the same service or product as you, they are most likely targeting the same market. Keeping an eye on what your competitors are doing not only allows you to maintain competitive advantage but may also assist you to identify prospective prospects for new routes to use in your marketing approach.
Generate Reviews: Obtaining Google reviews is a sometimes forgotten component of a marketing campaign, yet it is perhaps one of the simplest jobs you can perform. In a nutshell, it can be as easy as:
  • Requesting a review

  • Including a Google review button on your site

  • Examining other companies

Manage Reviews: No business owner enjoys receiving negative feedback, but how you respond to it makes all the difference - remember, you know the context of the complaint. When it comes to negative reviews, the best thing to do is to take them offline and respond to them with a resolution alternative, such as an email address or phone number. Remember even if some reviews are fake, written by your competitors may be, do take the time to address them as well.

Testimonials: From a search engine standpoint, including reviews from local consumers might help to increase your local SEO efforts; search engines respect the quantity and quality of testimonials.