The current COVID-19 pandemic has changed how corporations work. We've seen more businesses going online with goods and services, and many workers will continue to operate remotely or in a mixed environment for most of next year.
Months of diverse consumer responses to COVID-19 have provided us with some insights into the marketing patterns that function in this new normal and what you might expect in 2021. One thing is certain, the consumer behaviour has changed and as highlighted by Mckinsey many of these changes are here to stay.
In order to engage and attract current customers and generate more traffic, leads , and sales, what are the main digital marketing trends for 2021 that your company needs to consider? We are highlighting few of the noticeable changes in consumer behaviour and have also defined key places where you can focus your time and money because these industry trends could prove the best bang for the marketing buck of your company.
Social distancing and stay-at - home orders forced entire segments of customers to shop differently. Consumer shopping online has increased significantly across many categories in a couple of months into COVID-19. Consumer intent to shop online continues to increase, especially in essentials and home-entertainment categories.
In reaction to economic conditions, store closings, and shifting preferences, customers are now subjected to new shopping behaviour. This general shift in conduct was also expressed in the breakdown of brand loyalties.
For companies this would mean more focus on social media for engagement and retention. In 2021, companies should be ready to devote more money to promotion on social media. Marketers are constantly making client retention a priority during the COVID-19 pandemic. This will lead well into 2021. The pandemic has significantly increased the amount of time individuals spend online, including how goods, brands, and organisations are researched. This change in consumers creates new opportunities for advertisers to increase their scope and re-engage with long-time customers along with new audiences.
By moving more resources to social media and local search, incorporating more personalised and engaging content, and improving interaction within their customer-facing departments, most CMOs and marketing executives could boost the efficiency of their marketing efforts.