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Digital Marketing For Leading DTH Re-seller

As one of India's leading Tata Sky authorized channel partners from Secura Technologies caters to thousands of customers every month. With their promise of getting the best offers on TataSky DTH they have made a name for themselves as the preferred destination to purchase Tata Sky set-top boxes and entertainment packs.

Business Challenges & Objectives

Our Client wanted a digital marketing strategy that would deliver results across multiple channels while ensuring that guidelines from the parent brand of Tatasky are adhered to while promoting offers.

The campaign objectives were:

  • To create disruptive communication that helps them engage the target audience on social media

  • Drive new customer acquisition through Google and Facebook PPC

  • Increase e-commerce shopping conversions

  • The key objective was to drive high-quality organic traffic on the e-commerce website

  • Increase SERP ranking across targetted keywords

Our Solution

Nebula implemented a multi-pronged digital marketing strategy for the brand, leveraging Social Media Marketing, Google and Facebook PPC Advertising and SEO.

Original and unique content mix was developed and promoted across social media which saw good engagement from Facebook users. Careful selection of target audience in line with the purchase behaviour of earlier customers was devised to ensure optimum usage of the available budget. SEO campaign was also designed to supplement the ongoing PPC campaign and careful research-driven selection of keywords ensured that SERP rakings were brought up for the e-commerce website. 

This multi-pronged digital strategy has been hugely successful. The improvement in visibility has had a direct positive impact on new business acquisitions. Several thousands of leads and business enquiries have been generated from all over India and have also been converted.

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