Updated: Jan 19, 2022
As per latest numbers desktop internet usages has fallen while the mobile usage is steadily growing while the number of hours spent on the internet is increasing, but the split between desktop and mobile is becoming more pronounced.
Let's talk money
Did you know $189 Billion in revenue is expected to be generated by Mobile Apps in 2020? Now that is a conservative number and year on year aggressive growth is expected to be sustained for the foreseeable future.
Just how many apps are there?
More than 5 million apps are available for download to 2.7 billion smartphone users and 1.35 billion tablet users across the world. With 2.2 million apps available on Apple App Store and 2.8 million apps on Google Play Store.
We become what we repeatedly do
Almost 21% of the millennials open an app 50 times a day while 49% of people open an app more than 11 times a day. 57% of all digital media usage come from mobile apps.
Just how many?
The average smartphone owner uses 30 apps each month. And that's why it is not just sufficient to launch another app in the sea of 5 million apps but also to ensure that you are in the reckoning for the user to download the app through smart mobile app marketing.