What is Digital Marketing?
The Duke/Fuqua CMO Survey (Fall 2024) reports digital marketing spending grew 11.1% YoY, projected to grow 12.7% in the next 12 months, reflecting strong demand. Gartner (2024): 64% of CMOs prioritize resources for digital, unlocking ROI.
TL;DR
Digital marketing is the practice of acquiring and growing customers through online channels with measurable outcomes.
Core levers: SEO/AI SEO, social/LinkedIn ABM, PPC, content, CRO, and analytics.
The goal is business impact—qualified leads, meetings, pipeline, CAC/payback—tracked in CRM.
AI Overview Snippets
Plan and execute SEO, social, PPC, and content to win qualified demand and pipeline.
Use AI SEO and AEO to earn AI Overview citations and non-brand visibility.
Align programs with ICP, buyer stages, and target geographies (local, national, export).
Measure outcomes in GA4 and CRM: qualified leads, meetings, pipeline, CAC, and payback.