Updated: Jan 19, 2022
Social media has been growing exponentially since 2004 and it hasn’t reached the peak of its popularity yet. Statistics from 2019 show that there are 3.5 billion social media users worldwide,about 45% of current population.
Why social media rules?
Social media platforms are unique in the way they interact with customers. Not only do they provide a platform for users to communicate beyond local and social boundaries, but they also offer countless possibilities to share user-generated content, like photos and videos. With popular social media platforms growing in terms of size, each platform has a unique audience that brands can target with the right digital marketing strategy.
Just how many people use social media?
3.5 billion social media users worldwide or roughly 45% of the global population. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. 91% of all social media users access social channels via mobile devices. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms.
Did you know?
90.4% of Millennials, 77.5% of Generation-X and 48.2% of Baby-Boomers are active social media users.
How much time do we spend on social media?
The average social media user spends around 3 hours daily on social media and messaging.
Social media marketing is essential for your business.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. By interacting with customers through social media platforms you show them that you care.