Social Media Marketing Trends for 2023: What to Expect


As we say goodbye to 2022 and all its craziness, we can take a moment to reflect on the social media landscape over the past 12 (almost) months. It's been a big year for social media platforms, with Meta continuing its gradual decline, TikTok continuing to grow, and Twitter making some big changes.


Looking ahead to 2023, we can expect the social media landscape to continue to change and evolve. TikTok is likely to remain one of the most popular platforms, while Meta is expected to continue its decline. Twitter, on the other hand, is expected to make some more changes that could see it regain some of its lost ground.


So what does this all mean for users? Well, there's sure to be something for everyone on social media in 2023. So whatever your platform of choice, make sure you stay tuned for all the latest news and updates!



With social media becoming an increasingly integral part of our lives, it's no surprise that marketers are always trying to stay ahead of the curve. So, what can we expect from social media marketing in 2023?


It's safe to say that TikTok will continue to be a major player in the social media landscape. With its creative and engaging content, TikTok has quickly become one of the most popular platforms for users and marketers alike.


However, it's not all about TikTok. Other platforms like Meta are also gaining popularity and could potentially overtake TikTok in the next year. So, marketers need to be prepared to adapt to whatever new platform comes along.


In terms of content, we can expect to see more creative and innovative content from influencers and brands alike.


As social media marketing trends continue to evolve, one thing is certain: Facebook will still be a major player in 2023. And, one of the most exciting changes that’s expected to come to Facebook in 2023 is enhanced AI-recommended content. This means that users will see more relevant and interesting content in their News Feeds thanks to the power of artificial intelligence.



Facebook's Avatar integration is one of the company's largest projects, and it's one that they're desperate for people to get excited about. By promoting the use of avatars as a form of digital identity, Meta hopes to encourage people to engage through their avatars, which spells a key element of metaverse engagement.


In a world where social media is increasingly becoming our primary form of communication, it makes sense that Facebook would want to encourage people to engage with each other through their avatars. After all, it is hoped that Facebook in 2023 will be a very different place than it is today - and the digital marketing landscape will be even more competitive.


So if you're looking for something to get excited about in the coming year, keep an eye on Facebook's Avatar project - it could very well be the key to success in the Metaverse.


Meta recently highlighted the growth in Click-To-Message ads, across Messenger and WhatsApp, hoping to drive further engagement. This presents a unique opportunity for marketers to reach consumers through direct messages.


There are many advantages to using this form of communication for marketing purposes. First, it allows brands to have one-on-one interactions with consumers. This personal touch can help build trust and loyalty between the customer and the company.


Second, it provides an immediate way for customers to get answers to their questions or queries. This is especially useful for businesses that offer customer support through messenger apps.


Finally, click-to-message ads also offer a more informal way of marketing compared to other forms such as email marketing. This can help businesses come across as more friendly and approachable, which can encourage customers to engage with the brand.


2023 is shaping up to be a big year for Instagram. The platform is expected to roll out several new features that will allow creators to produce more engaging content. AR and 3D posts are just some of the new content formats that are expected to appear on the platform. With these new tools, creators will be able to produce more immersive and interactive content that will capture the attention of users. NFT art integrations are also expected to make an appearance on Instagram. This will allow artists to showcase their work in a new and exciting way. As always, Instagram will continue to be a trendsetter in the social media world, so keep your eyes peeled for all the latest news and updates!


Twitter has been one of the most popular social media platforms for years, but in 2023, it is set to become even more popular. The launch of a new subscription service will allow users to get more out of the platform, and the refined Twitter algorithm will make it even easier to find and follow the people and topics that users are interested in.


Early trends show that engagement on Twitter is growing rapidly, and daily active users are also on the rise. With more people using the platform than ever before, it's clear that Twitter is only going to become more popular in the years to come.


LinkedIn has seen record levels of engagement across 2022. The platform has provided more data insights to help guide job seekers in their career journey. Here are some of the top LinkedIn trends that will continue in 2023:


  • More personalized content recommendations: LinkedIn will continue to provide more personalized content recommendations based on a user's interests and activity.

  • Increased focus on job search: With the global economy expected to rebound in 2023, LinkedIn will see an increased focus on job search as users look to advance their careers.

  • The continued growth of LinkedIn Learning: LinkedIn Learning is one of the fastest-growing segments of the platform and is expected to continue its growth in 2023 with new features and courses.



As social media platforms continue to grow in popularity, so does the consumption of video content. LinkedIn is no exception, with users increasingly turning to video to connect with others and consume content. LinkedIn is also expected to continue building up its Event features with more advanced on-the-go video chat tools and live-stream content so as to be used as an effective way to connect job seekers with employers.


In 2023, TikTok is expected to be bigger and better than ever before! The app will continue to grow in popularity, with more people using it to connect with friends and family, share creative content, and find new trends. Live commerce will be a key feature of the app, allowing users to shop for products directly from their favourite influencers. This will make TikTok an even more powerful tool for marketers and businesses. Expect to see more businesses using TikTok in 2023 to reach consumers directly.


In conclusion, social media marketing is expected to continue to grow and evolve in many ways over the next few years. There are many new and exciting trends that businesses and digital marketing agencies should keep an eye on in order to stay ahead of the competition. By staying up-to-date with the latest social media marketing trends, businesses can better connect with their target audiences and achieve their marketing goals.