How Smartphones Are Changing Digital Marketing Landscape In India

Updated: Mar 6

With a large number of mobile users, digital marketing is shifting to mobile marketing campaigns because mobile phones give a large number of consumers the use of their devices for product research and transaction processing. This shift, along with the increase in smartphone usage, means that advertisers and marketers are changing their strategies and campaigns to accommodate mobile needs. In summary, most companies are introducing mobile phone-based marketing and integrating apps that save users offers and services, as well as strategies that are optimized for mobile phones and e-commerce.

Apps have paved the way for collecting user data and using it to adapt marketing strategies that deliver the best results. In this way, mobile marketing provides customers and potential customers who use smartphones with personalized time, location and sensitive information about who they are, what they need, where they need it and where they are going. By using consumer information collected in mobile apps, brands can create a user persona and design advertising and marketing strategies that best fit that persona.

In this blog post, we look at how the rise of mobile is changing social media marketing and how your business can capitalize on these trends. Mobile Marketing is a multi-channel digital marketing strategy aimed to reach a target audience by smartphones, tablets and other mobile devices, websites, emails, SMS / MMS, social media and apps. The rise of smartphone technology is making today's world a more connected place, offering marketers and advertisers unprecedented opportunities to reach their consumers.


With the right tools in the form of mobile apps, it is essential to make optimal use of the Internet to serve companies "marketing goals in the digital sphere. As more and more people become dependent on their smartphones for marketing decisions, personalized apps play a major role in digital marketing. The evolution and use of mobile applications are shifting trends in digital markets and most companies are using the development of user-friendly apps for their target audience to build better relationships between businesses and consumers.

As smartphone use continues to grow, it is critical for companies to understand how consumers use smartphones. Digital marketers can thank smartphones for making their campaigns and content more accessible and consumer-specific, enabling them to eliminate the people they need for a lifetime. The importance and impact of mobile phones on digital marketing stem from the fact that mobile applications can serve as a tool to offer more than just websites to consumers, resulting in longer brand loyalty.

Mobile apps and optimized websites allow users to access their social networks directly from their smartphones. Digital advertising is changing fundamentally with new and exciting ways to collect data from the mobile phones that users carry in their pockets. As more people spend more time online, shopping, talking and searching for a variety of digital information on platforms such as computers, tablets and mobile phones, traditional forms of advertising and marketing such as television and print media are being displaced.

The rising popularity of smartphones has led many digital brands to switch their business model from apps to platforms. Apps not only enable your brand to find a unique place on customers "phones, they also ensure that your business ends up with a better customer memory factor. Social media is an important platform to promote a business, and integration with mobile apps can help your business reach the edge of greater reach.

While the formats and customization styles of mobile marketing ads differ, many social media platforms, websites and mobile apps offer their own unique and customized mobile ad options. It's obvious that mobile phones are changing the way the social media marketing industry is moving forward in more ways than one, and you can't stop your brand from leaving the competition behind. It seems that the technology, coupled with your smartphone, can send information directly to the app to improve marketing targeting.

The reality is that smartphones are increasingly being used for popular activities such as social media news, news and gossip, but the majority of Western consumers still have desktop and tablet devices that they tend to use for detailed reviews and purchases. Smart marketers use the Internet of Things (IoT) to analyze how consumers use different connected devices and products. Push notifications - messages that pop up on your mobile device when you least expect it - are an easy way to communicate with your customers and more companies will add them in 2022 to their marketing strategies.



The case of India shows that widespread adoption of smartphones is the first digital divide and that differences in the level of access to Internet resources in developed and developing countries will continue to narrow in the coming years. With the mass adoption of 5G technology and the nationwide development and manufacture of high-quality budget smartphones to support this technology.


The introduction of Reliance Jio Internet and Data packages to India in 2016 to provide affordable Internet access for the first time ushered in a major digital transformation in India with the Jio Revolution. Jio, a mobile operator founded with a low-cost data plan in 2016 attracted millions of Indians for the first time and rose from zero customers to become the world's largest mobile operator with more than 400 million subscribers. Indian technology company Jio Platform experienced explosive growth, luring Indians for the first time with free and cheap mobile data to become India's largest telecommunications company with 400 million customers.



Like Google, Jio wants to bring India's next 300 million users into the world of cheap smartphones. For advertisers, Jio phones offer measurable media reach for rural users. With the launch of the Jio smartphone powered by an optimized version of the Android operating system developed for the Indian market by Jio and Google, the Jio phone is a breakthrough product that will bring a new group of users to the internet.

The rise of the Internet combined with the popularity of smartphones means that the advertising and marketing industry is rethinking its approach to reaching consumers and increasing brand awareness.