What tools should beginners learn in digital marketing?
TL;DR
Digital Marketing Course
Beginners should learn tools for SEO, social media, content creation, analytics, and basic ads. Start with Google Analytics, Google Search Console, Canva, keyword research tools, and simple social media schedulers.
Beginners in digital marketing should focus on learning tools that help them understand website performance, optimize content, and manage social media. The most important starting point is Google Analytics, which helps you track user behavior, traffic sources, and conversions. Along with this, Google Search Console is essential for understanding how your website appears in search results and how to fix indexing or SEO issues.
For SEO research, beginners can start with beginner-friendly tools like Ubersuggest, Moz Free Tools, or Google Keyword Planner. These help with keyword discovery, search volume, and content planning. For design, Canva is one of the easiest tools for creating social media posts, ads, thumbnails, and infographics.
On the social media side, tools like Buffer or Meta Business Suite help schedule posts and track engagement. For content and writing support, tools like Grammarly or Notion can make the workflow easier. If you're exploring ads, starting with the Google Ads interface will help you understand how paid search campaigns work.
Explore More: