What are the core modules in a digital marketing course?
TL;DR
Digital Marketing Course
Core digital marketing modules include SEO, social media marketing, content marketing, paid advertising, analytics, email marketing, and website fundamentals.
A digital marketing course typically covers the foundational modules needed to understand how online marketing works end-to-end. The core modules start with digital marketing fundamentals—how brands attract traffic, how search engines operate, and how consumer behavior shapes online strategy.
Every structured course includes a dedicated module on SEO, which teaches how to optimize content for search engines. This is followed by social media marketing, where you learn how platforms like Instagram and LinkedIn help brands grow. The content marketing module explains how to create useful, relevant content that attracts and engages audiences.
Most courses also include performance marketing, which covers paid advertising across Google Ads and social media platforms. Another key module is web analytics, where you learn how to measure performance and understand user behavior. Many courses also include basics of email marketing, website planning, and marketing automation.
Many of these modules form the core of the Nebula Digital Marketing Essentials Course, helping beginners understand major channels and how they work together.
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