Digital Marketing | AI SEO Success for Leading Architecture Firm MQA
Client
Mandviwala Qutub and Associates (MQA)
Category
AI SEO
Industry
Architecture
Key Objectives
Nebula partnered with Architect MQA to build a strong digital foundation through a phased SEO transformation. The project goals included:
Launching an SEO-optimized website to enhance visibility and lead generation.
Improving Domain Authority from a baseline score of 9 to 50+.
Reducing spam score from 49% to below industry thresholds.
Ranking for architecture-related keywords across key Indian cities to drive national visibility.
Building long-term digital equity through performance marketing and organic growth.
In the later phase of engagement, integrating AI and LLM-driven SEO techniques to further scale content performance and capture generative search visibility across Google SGE and ChatGPT.
Background
Architect Mandviwala Qutub and Associates (MQA) is a leading architectural firm headquartered in Mumbai, India, with over 30 years of experience in commercial, institutional, and residential projects. Known for its design innovation and sustainable architectural practices, MQA has shaped landmark developments across India. The firm is widely respected in the industry for its award-winning work and thought leadership in modern urban design.
Challenge
Despite being a highly respected architectural firm with over three decades of experience, MQA's digital presence didn’t reflect its real-world reputation. Like many firms in the sector, their website had not yet been positioned as a lead-generation asset.
At the start of the engagement, MQA’s domain authority was low (DA 9) and the spam score stood at 49%, limiting their local, national, and global discoverability. The absence of structured SEO and keyword strategy meant the firm was missing out on visibility among high-intent clients searching for architecture expertise beyond word-of-mouth and offline referrals.
Why It Mattered
In the modern architecture landscape, a strong digital presence is no longer optional, it’s a core driver of visibility, trust, and growth. For MQA, a digitally discoverable brand meant the ability to showcase their design leadership to clients beyond existing referrals and walk-ins.
Improved SEO and website optimization were key to attracting higher-value projects, qualifying better leads, and competing more effectively, not only across India, but also in global project bidding where online presence is a critical selection filter.
Our Approach
Nebula designed a phased, SEO-first digital marketing strategy tailored to MQA’s growth objectives. We began with a complete overhaul of their web presence, launching a high-performance WordPress site on a .com domain to elevate international visibility and brand positioning.
The foundational strategy focused on:
Technical SEO: Enhancing crawlability, mobile responsiveness, and Core Web Vitals performance.
Content & Architecture SEO: Creating structured, keyword-rich content across core service pages, blogs, and case studies.
Authority Building: Acquiring backlinks from high-authority domains to strengthen domain credibility and rankings.
Local & National SEO: Targeting city-level and industry-specific queries to drive qualified traffic across India.
In the advanced phase of our ongoing strategy, Nebula layered in AI-first SEO techniques, including LLM-driven content generation, semantic keyword mapping, and generative search optimization — ensuring MQA’s content ranks effectively across platforms like Google SGE and ChatGPT.
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Strategy
Nebula’s strategy was designed to deliver long-term digital equity and search visibility for MQA through five integrated pillars:
Website Development
Built a modern, high-performance .com website with clean architecture and mobile-first design for improved UX and international credibility.
SEO Optimization – National & International
Implemented full-scale on-page and technical SEO, targeting architecture-specific keywords across metro cities in India while optimizing for global discoverability.
Content Marketing
Created authoritative, schema-enabled content including blogs, and service pages focused on architecture industry queries.
Domain Authority Improvement
Executed a backlink strategy focused on acquiring high-quality, relevant links from architectural, design, and business publications.
Spam Score Reduction
Cleaned toxic backlinks and refined anchor text profiles to reduce spam signals and improve Google trust score.
Nebula's Framework
For MQA, Nebula applied a multi-pronged execution model built around consistent technical refinement and high-quality off-page signals — tailored for long-term domain strength in a trust-based industry like architecture.
Technical SEO Foundation
Conducted an extensive audit to resolve issues related to page structure, internal linking, mobile UX, and crawl efficiency — boosting Core Web Vitals and indexability.
On-Site Optimization
Rewrote page-level metadata, implemented heading hierarchies, improved keyword alignment, and added schema markup to support structured data parsing by Google and AI systems.
Content Systemization
Developed high-quality blog content targeting architecture-focused long-tail queries, alongside strategic enhancements to MQA’s extensive project portfolio for better search accessibility.
Off-Page SEO
Executed a scalable link-building program using social bookmarking, PDF submissions, article directories, and local business listings — driving clean, diversified backlinks that strengthened domain authority and trust.
Map Pack & Location Citations
Added structured citations across directories and Google Business integrations, enhancing local visibility and improving geo-based discovery for project-based searches.
Results
Nebula’s strategy didn’t just improve technical SEO metrics — it unlocked measurable business outcomes for MQA:
✅ Domain Authority increased from 9 to 52, improving trust with search engines and driving sustained visibility
✅ Spam score dropped from 49% to 1%, restoring technical credibility and supporting long-term search stability
✅ 100+ high-intent keywords ranked, with 16 in the top 10 — directly contributing to increased traffic from architects, builders, and institutional clients
✅ Lead quality improved, with qualified project inquiries coming in from cities across India enabling MQA to compete for national-level projects
The result: A robust inbound pipeline, stronger brand positioning, and higher engagement from prospective clients who previously relied only on referrals to find top architecture firms.
“Team Nebula has always been very cooperative and friendly from the beginning with us. We started off our website and search marketing strategy with a vision to have a national reach. And Nebula delivered every single time! We look forward to a long-term partnership as our trusted digital partner.”
— Team MQA
Summing Up
Nebula’s long-term digital strategy helped Architect MQA evolve from a respected offline brand into a digitally visible, nationally competitive architecture firm. By strengthening technical foundations, scaling content intelligently, and improving authority across search platforms, MQA now attracts higher-quality leads and project inquiries from across India.
The dramatic rise in domain authority, reduction in spam score, and visibility across 100+ high-intent keywords have laid the groundwork for sustainable growth. Today, MQA is not only easier to discover — it’s positioned as a top-tier architectural brand in India’s digital-first economy.
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Looking to elevate your architecture firm’s digital visibility and attract high-value projects? Partner with Nebula — a trusted SEO and digital growth partner for experience-driven industries.
📩 Contact us today to discover how we can tailor an AI-first SEO strategy that delivers measurable business impact.