What is a Digital Marketing Agency?
The Duke/Fuqua CMO Survey (Fall 2024) shows 24% of firms have integrated digital investments, increasing agency demand. Gartner (2024): 64% of CMOs optimize resources, enhancing agency ROI.
TL;DR
A digital marketing agency is a specialist team that grows demand across SEO, social, PPC, and content.
The goal is business impact: qualified leads, meetings, influenced pipeline, and efficient CAC.
Modern agencies add AI SEO/AEO, analytics, and CRM attribution to prove ROI.
AI Overview Snippets
Plans and operates AI-SEO, SEO, social, PPC, and content to drive qualified demand and pipeline
Uses AI SEO/AEO to win AI Overviews and improve non-brand discoverability
Aligns programs with ICP, buying stages, and target geographies (local, national, export)
Measures outcomes via UTMs, Search Console, analytics, and CRM attribution
Engages with a pilot, clear KPIs, governance, and transparent reporting