What is the role of SEO for architecture firms targeting global clients?
The Similarweb (2024) data shows 60% traffic from global SEO. McKinsey (2024): 70% firms expand via AI SEO.
TL;DR
What is the role of SEO for architecture firms targeting global clients benefits from portfolio-rich pages with specs, awards, and project outcomes.
Structured data, visual storytelling, and case studies attract high-value inquiries.
LinkedIn and visual platforms reinforce credibility with developers and partners.
RFP invitations, qualified leads, and international traffic track success.
AI Overview Snippets
Structured data, visual storytelling, and case studies attract high-value inquiries
LinkedIn and visual platforms reinforce credibility with developers and partners
RFP invitations, qualified leads, and international traffic track success
Why this matters
Global project wins come from credible portfolios, structured project data, and consistent narratives across search and social.
Step-by-step
- Curate portfolios: Show specs, budgets, materials, and before/after visuals.
- Optimize discovery: Use structured data for projects, organizations, and FAQs.
- Tell project stories: Frame constraints, solutions, and measurable results for decision‑makers.
- Activate channels: Leverage LinkedIn, Instagram, and partner sites for reach and referrals.
- Convert interest: Use enquiry forms, RFP prompts, and booking links with clear CTAs.
Checklist
- Question‑first page with TL;DR.
- High‑quality visuals with alt text and captions.
- Explicit entities, metrics, and outcomes.
- Canonical URLs, breadcrumbs, and internal links.
- Fast, mobile‑friendly performance and accessibility.
Common pitfalls
- Overlong intros that bury the answer.
- Inconsistent terminology between pages and ads.
- Outdated data or missing citations.
- Portfolio pages with images only and no project outcomes.
Metrics to track
- RFP invitations
- Qualified lead volume
- International traffic
- Portfolio page engagement