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Trends In Social Media Marketing That Every Marketeer Must Know In 2020

Updated: Jan 19, 2022

Social media marketing is one of the most important marketing strategies for businesses. It is important to keep your eyes on the latest trends to ensure you are staying ahead of the competition.

Social Media Marketing
Trends in social media marketing

Don't be caught unaware, follow these rising stars.

Did you know that niche platforms are growing in popularity, and they are growing fast. The global time spent on TikTok grew 210 percent year over year in 2019.

Another niche platform that’s growing in popularity is Reddit. Reddit saw a massive boost in 2019. The number of monthly active users on Reddit increased 30 percent year over year to 430 million and its monthly view counts also witnessed a 53 percent jump.

Social Media loves stories and it is not going anywhere.

The stories feature of Facebook, WhatsApp & Instagram platforms allows users to post a limited-time update that disappears after 24 hours. It’s proven to be one of the more popular growing social media trends among users and their growth numbers certainly indicate that they’re here to stay.

Social Media Stories

Instagram Stories’ daily active users grew five-fold from 100 million in 2016 to 500 million in 2019. As for Facebook stories, its daily active users more than tripled from 150 million in 2018 to 500 million in 2019, and Whatsapp stories’ daily active users grew from 450 million in 2018 to 500 million in 2019.

That's a lot of stories going around and it's only going to get bigger.

Videos and more specifically live videos will dominate.

Did you know that four of the top six channels which global consumers use to watch video are social channels. Not only that but the internet video traffic is expected to jump fourfold from 2017 to 2022.

The largest increases is likely to come from live internet videos. These videos are expected to skyrocket 15 times to make up 17 percent of the overall internet video traffic in 2022. Businesses need to make video marketing an integral part of their business strategy, or risk being left behind.

User generated content or influencer marketing?

While influencer marketing is certainly important, but it is also important not to discount the value of UGC. Eight out of every ten consumers say user-generated content highly impacts their purchase decisions.

Influencer marketing

The influencer marketing industry has seen tremendous growth in recent years and is currently forecast to hit$15 billion by 2022, up from $8 billion in 2019 (Business Insider, 2019).

Stay informed.

Social media trends are constantly evolving, you should make sure that you’re up-to-date on the latest social media marketing trends to stay one step ahead of the competition!


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