As social media platforms grow and evolve, businesses are forced to make a choice as to which platform is best for them. Let's compare and contrast the two most popular social media platforms: TikTok and Facebook.
TL;DR
TikTok is more popular with teenagers and young adults, while Facebook is more popular with older adults. | Facebook is still, the king of social media as we know it, with 1.93 billion total daily active users. |
Benefits of Using TikTok for Brands: Increased engagement with potential and current customers. Reach a younger audience. Create a more personal connection with customers. Increase brand awareness. | Facebook is better for businesses that want to create a community around their product or service. Instagram Reels is a similar product as compared to TikTok and can also be leveraged for similar promotions as on TikTok. |
Just recently shares of Facebook owner Meta plummeted 26% the huge drop, erasing over $200 billion from Meta's market capitalization and around $29 billion from Chief Executive Officer Mark Zuckerberg's net worth. While multiple factors contributed to this historic drop, including Apple's new privacy policies, Google's tie-up with Apple, a decline in daily active users, and the rise of competitor platforms like TikTok.
People are using other social media platforms more than Facebook, and the daily active users have started declining. Let us look at this from a digital marketing point of view.
How TikTok is Different from Facebook?
TikTok is an app that is similar to Facebook, but it is much different. With TikTok, you can create short videos of yourself and share them with your friends. You can also watch videos that other people have shared. TikTok is a great way to share your life with your friends and to see what they are up to.
TikTok is more focused on videos while Facebook is more focused on posts.
TikTok is more popular with teenagers and young adults, while Facebook is more popular with older adults.
TikTok is more mobile-focused, while Facebook is more desktop-focused.
TikTok allows for more creative content, while Facebook is more about sharing news and opinions.
The Benefits of Using TikTok for Brands
Increased engagement with potential and current customers
Reach a younger audience
Create a more personal connection with customers
Increase brand awareness
The Benefits of Using Facebook for Brands
There are many benefits to using Facebook for brands. One of the most obvious benefits is that Facebook provides a way to connect with a large number of people. Facebook has over 1.9 billion active users, so there is a good chance that many of your customers are using the platform. Facebook also allows you to target your advertising to specific demographics, making it a very effective way to reach your target audience. Additionally, Facebook provides a way for customers to interact with your brand, giving you the opportunity to learn what they like and don’t like about your products.
Increased brand awareness.
Greater customer engagement.
More effective targeting capabilities.
Increased website traffic.
Greater customer loyalty.
What Type of Business Is Better Suited for TikTok or Facebook?
Facebook is better for businesses that want to create a community around their product or service. On Facebook, businesses can create a page for their company and then invite their customers to like the page. Once customers like the page, they will see updates from the company in their newsfeed. This is a great way to keep customers updated on new products, sales, and promotions. businesses can also create groups on Facebook to discuss topics related to their product or service. This is a great way to get feedback from customers and build a community around your business.
TikTok is a great platform for businesses that want to create short, engaging videos to promote their product. The app is easy to use, and there are a variety of creative tools that businesses can use to create videos that are both fun and informative. Additionally, TikTok has a large user base, so businesses can reach a lot of people with their videos.
Both platforms can be used effectively for businesses, depending on their goals and target audience.
How can your brand leverage TikTok for more engagement?
There are a few things your brand can do to leverage TikTok for more engagement. First, make sure your account is set up correctly and that your profile is complete with a good bio and profile picture. Next, post interesting and engaging content that is relevant to your audience. Be sure to use hashtags to help people find your content, and use call-to-action buttons to encourage viewers to take action. Finally, interact with your viewers and respond to comments and messages. This will help build relationships with your audience and create a more engaged community.
Identify creative ways to use TikTok to engage with your audience.
There are many creative ways to use TikTok to engage with your audience:
You can create short videos of your influencers doing popular challenges, singing favourite songs, or dancing to the latest hits with relevance to your overall digital marketing communication.
You can also create videos that show off skills, tips, talents or share funny slices from moment marketing.
Whatever you decide to do, make sure that you are creative and engaging, and that you are always putting your audience first.
Produce engaging content that is tailored to the TikTok audience.
Humour and creativity are key when creating content for TikTok.
Experiment with different types of content and formats that will resonate with your audience.
When it comes to content, there is no one size fits all. You need to experiment with different types of content and formats that will resonate with your audience. Try creating videos, infographics, or SlideShares to see what works best. You can also experiment with different topics to see what your audience is most interested in. The key is to be creative and constantly test new ideas.
Use TikTok to drive traffic to your other online channels.
TikTok can be a powerful tool to drive traffic to your other online channels. By creating engaging and creative content on TikTok, you can attract new followers and viewers who may not have otherwise known about your other channels. Additionally, using TikTok to cross-promote your other channels can help boost viewership and engagement on those channels as well.
Leverage TikTok influencers to help promote your brand.
Leveraging TikTok influencers to help promote your brand can be a very effective way to reach a new audience. TikTok is a social media app that is popular with teenagers and young adults, so using influencers who have a large following on that platform can help you reach a new demographic. Additionally, TikTok is a visual platform, so using videos to promote your brand can be especially effective. Be sure to choose influencers who are authentic and have a good relationship with their followers, as this will help ensure that your brand is seen in a positive light.
What type of brands can use Tiktok to their advantage?
Automotive brands
Fashion brands
Food and beverage brands
Entertainment brands
In the end, it is up to the business owners and marketing teams to decide which platform is better for them. You can also use Instagram Reels as a choice and leverage the same benefits on your Instagram community, though the active user base is smaller compared to TikTok.
However, it is important to understand the benefits and drawbacks of each platform before making a decision. And that is why digital marketers are always on their toes (or fingertips in this case)