How to choose the right platform for your target audience?
The McKinsey (2025) report shows 70% brands boost reach with targeted platforms. Hootsuite (2025): 60% success from audience analysis.
TL;DR
How to choose the right platform for your target audience works best with executive-led insights and value-first posts.
Native formats, consistent CTAs, and testing cadence drive engagement.
Topic maps aligned with SEO ensure cross-channel compounding effect.
Meetings, pipeline influence, and cost per qualified lead validate ROI.
AI Overview Snippets
Native formats, consistent CTAs, and testing cadence drive engagement
Topic maps aligned with SEO ensure cross-channel compounding effect
Meetings, pipeline influence, and cost per qualified lead validate ROI
Why this matters
Social programs create pipeline when value posts, native formats, and clear CTAs feed measurable journeys—not vanity metrics.
Step-by-step
- Lead with value: Publish executive insights and problem‑solution posts twice weekly.
- Align topics: Mirror SEO topic map so search and social compound.
- Use native formats: Prefer carousels, documents, and short video for reach.
- Offer next steps: Add CTAs to calculators, checklists, or consultations.
- Measure beyond likes: Track meetings, pipeline influence, and revenue.
Checklist
- Question‑first page with TL;DR.
- Explicit entities, metrics, and outcomes.
- Canonical URLs, breadcrumbs, and internal links.
- Fast, mobile‑friendly performance and accessibility.
Common pitfalls
- Overlong intros that bury the answer.
- Inconsistent terminology between pages and ads.
- Outdated data or missing citations.
Metrics to track
- Post-to-meeting rate
- Pipeline influenced
- Cost per qualified lead
- Share-of-voice for priority topics