What do Generative Engine Optimization (GEO) services include?
The Google structured data guide shows Google uses structured data to understand page content and the companies it describes. Entity and schema work is a core part of GEO services.
TL;DR
What do Generative Engine Optimization (GEO) services include? The work that helps ChatGPT, Gemini, Perplexity and Google AI Overviews select and cite your brand.
Core services: an AI visibility baseline, entity resolution and schema, answer-first content, citation-building PR and conversational query mapping.
Most programs add an answer hub, structured data that matches the visible text and a monthly citation report.
Ask any GEO provider for a baseline, a page list and the metrics they will report before work starts.
AI Overview Snippets
GEO services help ChatGPT, Gemini, Perplexity and AI Overviews select and cite a brand
Core services cover a baseline, entity and schema work, answer content, citation-building PR and query mapping
Judge a GEO provider by its baseline, page list and citation reporting
Why this matters
Knowing what GEO means is not the same as knowing what to buy. B2B teams comparing GEO providers need a clear list of deliverables, so they can check scope, cost and results before signing. GEO work aims to increase how often generative engines select and cite a brand in their answers.
Step-by-step
- AI visibility baseline: Test the buyer questions you want to own in ChatGPT, Gemini, Perplexity and Google AI Overviews, and record where the brand is cited, missing or misdescribed.
- Entity resolution: Make the company name, services, industries and markets consistent across the website, profiles and directories.
- Schema and structured data: Add Organization, Service, FAQ and Article markup that matches the visible text on each page.
- Answer-first content: Build an answer hub where each priority question gets a direct answer, clear headings and self-contained sections.
- Citation-building PR: Earn mentions in press releases, research and trusted third-party sources that AI answers can ground on.
- Conversational query mapping: Cover the follow-up, comparison and supplier-shortlist questions buyers ask, not only short keywords.
- Reporting and refresh: Report citations, answer inclusion and enquiries each month, then update pages as AI features change.
Checklist
- AI visibility baseline report
- Entity and profile consistency fixes
- Schema that matches visible text
- Answer hub with priority questions
- Citation-building PR plan
- Conversational query map
- Monthly citation and enquiry report
Common pitfalls
- Buying GEO without a baseline
- Content volume with no entity or schema work
- Reporting rankings only
- Schema that does not match the page
Metrics to track
- AI citations and answer inclusion by platform
- Share of priority questions where the brand appears
- Branded search volume
- Qualified enquiries from AI and organic search