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    Blog Posts (19)
    • How to Use Digital Transformation for Your Business

      Digital technology is enabling businesses of all sizes in meeting the growing demands of increasingly online customers who want to be served and consume products and services, on a device and format, at a place and time, of their convenience. Digital transformation can create fresh avenues for growth, productivity and profits. It involves re-orienting your company's culture by leveraging data and technology to make more informed and faster decisions to better serve the demands of your customers. Through our digital solutions, we are helping established businesses in digitization of their processes. We are also partnering with startups wanting to launch digital-first, mobile and web-based businesses. Know more on how enterprises can embrace digital technology to acquire, serve and retain customers.

    • My Musings on A Year Gone By

      Reflecting on a world transformed by the novel coronavirus pandemic Great Reset of Human Life and Industry While the immediate psycho-socio-economic disruption brought on by the COVID-19 pandemic was devastating and shocking with a sudden loss of human lives worldwide, lockdowns throwing the businesses into turmoil and paralyzing commercial activities, overwhelmed healthcare systems, loss of jobs and livelihoods; and presented unprecedented challenges for public health and safety, global economy, food systems and the world of work; the human race has been able to survive, sustain and adapt to the transformed natural world. The threat and challenges are by no means over, what with the new strains of the virus threatening another wave of the spread and forcing a fresh set of restrictions. Moreover, scientists say, new, equally destructive diseases could paralyse humanity in the future, just as the coronavirus has done in 2020. Even now with the promise of a vaccine, complete recovery could be years away for some sectors. However, we are also witnessing transforming human relationships with nature at multiple levels and across a wide range of contexts. Another side of the coin: A Digital-Borderless-World We have a rare window of opportunity to reimagine and rest our world, and digital technology is demonstrating the successful alternatives. Sectors that rethink and redesign their operations will be best equipped to perform and drive growth in the next normal. While on one hand stay-at-home advisory has sharply reduced demand for travel, the growing penchant for internet-based services is making up for the losses. 'Virtual' business models and push for cashless transactions is propelling the e-commerce industry with consumers buying daily necessities, web & mobile based investment and trading platforms driving the global trading communities, viewership for videos and sports events, and videoconferences on social media are on the rise. Companies of all sizes are trying to radically change their business models and the ways their employees work, by encouraging their staff to work remotely from home using digital tools and solutions for seamless connectivity. Larger companies are leveraging cloud-based corporate information management services and pushing even more aggressively for telecommuting by their employees. Events, seminars and lecture sessions are increasingly held online. Conventional brick-and-mortar businesses are leveraging digital marketing solutions to extend their reach beyond local markets and try to unlock the huge potential of the hitherto untapped broader international markets. The rapid adoption of digital governance and business model is also providing avenues for social and economic well-being. For instance, not only can substantial savings be achieved in fixed overheads brought on by a reduced need of large office spaces, "rethink" of having 'physical' branch offices, local and global travel by corporate employees; but also, better work-life balance and reduced density of already over-crowded urban centres. Acceleration of Digital Learning Ecosystem The pandemic accelerated the digital transformation in education like never before, shifting from important to essential in a very short span of time. It also exposed the brutal gap between the "digital haves" and the "digital have-nots" in the education sector. In a bid to address the problem and speed up digital transformation in education, some local and regional governments have been distributing laptops and tablets to children from low-income homes, along with 4G wireless routers to help boost internet access. Though many schools, colleges and universities have been left playing catch-up, digital learning platforms on web and mobile are helping all educational organization types. Drawing upon our insights from having successfully executed a few cloud-based e-learning solutions for start-ups and enterprises, these "live-streamed learning experiences" are helping students to get full access to course content. Students are also interacting with the teachers through online classrooms. Other e-learning possibilities for businesses comprise solutions such as web portals which serve as a one-stop-shop wherein customers can browse through a series of high-quality on-demand videos ranging from product demos, industry-wide best practices, optimum utilization use cases of tools and services, and even topical deep dives led by solution experts and evangelists. Still, we have a long way to go for the benefits of online learning to be available for a larger population of children and diverse user segments. This presents both an enormous challenge and a great opportunity. Together, as all governments seek to build a strong recovery from the pandemic, the power of the digital technology can be harnessed as a true equalizer and enabler in a manner that is affordable, safe and inclusive. Acknowledgements I would like to acknowledge the references made to various articles, white papers, scientific studies and research work for the compilation of this essay. Gratitude Thank you to all the healthcare workers but also the human beings behind the PPE for your relentless and selfless service and dedication, want to encourage you to continue; To all our clients who supported us and continued with us, we want to continue to add value; To all our team members, vendors and service providers who have ensured continuity; To our families and friends for your endless love and support. This is the first of a mini-series of short essays.

    • Top 5 Android App Development Trends to Watch Out for in 2021

      With more than 3.04 million apps on the Google Play Store, Android is the most popular mobile operating system globally with 71 per cent market share. In India this market share is even higher at 95 percent. This presents a unique opportunity for startups and businesses to capitalize upon by building apps from social media applications, games, or enterprise mobile apps. Here are the top Android App development trends we feel you should watch out in 2021 1. Blockchain Blockchain technology offers decentralized solutions for app creation that improve transparency and eliminate unauthorized access and strong security protocols using intermediates. The key benefits offered by Blockchain include: It reduces the loss of data Deploys data if there is a network failure for improved results For data encryption, blockchain android apps are more stable and safer 2. High Speed 5G Mobile Networks 5G is a game-changing technology that provides more reliable high-speed mobile Internet access, facilitates faster file transfers and supports the transmission of large quantities of data in real-time from scores of connected devices. Look at some of these key statistics about 5G: 5G data transfer speeds will range from 50 Mbit/s to over 2 Gbit/s 4G networks can exhibit an average latency of 50 milliseconds. 5G assures to slash this to just one millisecond 4G can connect up to 2,000 devices within 1 square kilometer, while 5G can support up to one million devices New opportunities would open up in real time, enhanced augmented reality and virtual reality based apps. This will also decrease dependence on hardware as apps can run in the cloud leading to powerful new experiences in computing and processing capablities. 3. Machine Learning and Artificial Intelligence Since cloud computing has provided a vast amount of computing resources for any company, it has become easier to create AI models to increase routine procedures or to function. They are used to automate various tasks, including image recognition, natural language processing, or data analytics. The currently trained neural network can be developed and efficiently used on smart devices without consuming the processor. 4. Internet of Things (IoT) With reduced prices, smart gadgets are becoming cost-effective for households. It is expected that there will be 75.44 billion connected gadgets globally by 2025 and cost-effectiveness is one of the drivers of this android app development trend. 5. On-demand Apps Android apps are popular for customer support and experience enhancement. On-demand application is a rising trend in app development and is expected to lead the development of the android apps in 2021. These applications can quickly and comfortably perform everyday tasks. On-demand apps are designed for many uses, such as wellness, fashion, food, retail and food. You will determine user locations and provide the services you need. These on-demand applications allow customers to obtain instant services. In Conclusion If you are looking forward to building an Android app, considering the above-mentioned trends, these will certainly help increase the ROI for your company.

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    • Digital Marketing, Web & Mobile Apps Company In Mumbai | Nebula Personalization

      We create brilliant digital products and campaigns. Let’s empower innovators and disruptors to drive change, together. The partner of choice for outsource web and mobile app development to a leading company in Mumbai, India top digital marketing company near me top app development company near me leading web development company near me top SEO and PPC agency in India Search Engine Optimization & Pay Per Click agency in Mumbai, Delhi, India Digital Marketing for Manufacturing companies App store marketing, App store optimization, ASO SMM, Social media marketing agency in Mumbai, Delhi, Gurgaon, Noida, India App marketing agency in India digital marketing, seo companies near me Best digital marketing company in Delhi, Mumbai, India leading digital marketing company near me promote business online top digital agency in Mumbai top digital agency in delhi leading digital agency in mumbai leading digital agency in delhi top app development company in mumbai get app developed promote business in social media social media marketing in covid-19 digital marketing in pandemic social media agency outsource social media to india outsource app and web development to india leading digital marketing agency facebook marketing agency in India mobile app reviews and ranking leading digital products and services company in India top social media agency outsource your digital marketing requirements Show More Our digital services Since 2010, we’ve been based in Mumbai and have helped our clients with all of their digital marketing, web & mobile app development needs. We believe form and function go hand-in-hand when it comes to web and app development. Whether you’re interested in giving your website a creative boost, or building a business portal and looking to create a unique brand and presence on web and mobile, our services are tailored to suit your specific requests. ​ We are your one-stop Digital Marketing Agency that helps bring brands into the spotlight. We help you define and sharpen your vision and then help you bring it to life in a way that connects emotionally with your audience. We’re passionate about helping you find your creative voice. Be it Social Media Marketing, SEO, Pay Per Click or App Marketing, we guide our clients through the challenges of modern business marketing, helping them thrive in a fast-changing world. In so doing, we leverage each company’s unique strengths to build a personalized roadmap to success. Web App Development Mobile App Development Social Media Marketing Search Engine Optimization Pay Per Click Mobile App Marketing Discover what we've been up to recently Digital Marketing Digital Marketing For Leading Global Oil & Gas Equipment Manufacturer Parveen Industries, there is fierce competition in this category from industry leaders like Halliburton and Schlumberger which are multi-billion-dollar corporations. The company wanted to be in the top-of-mind reckoning amongst its target audience. The objective was to drive visibility and generate leads by leveraging Social Media Marketing, PPC Advertising, SEO, Content Marketing and Online PR. ​ This multi-pronged digital strategy has been hugely successful. The improvement in digital brand visibility has had a direct positive impact on new business acquisition. Several leads and business enquiries have been generated from all over the world and have also been converted. Know More Words that encourage us “I am feeling very happy to notify that our team has finished the Beta Testing of the App and they are all very happy with the look and feel and the functionality of the product. In fact we had granted the excess of the App to a wider set of Expressions’ teachers and they also have positive feedback to share with us. I must congratulate and thank you and your entire team for the effort and the outcome.”. Sumant Chinchwadkar, Co-Founder, Expressions Learning Resources Pvt. Ltd. Insights to keep you informed How to Use Digital Transformation for Your Business 10 My Musings on A Year Gone By 22 Top 5 Android App Development Trends to Watch Out for in 2021 23 digital marketing digital strategy digital transformation social media marketing app marketing app marketing tips aso digitalmarketingtips seo B2B Marketing ecommerce marketing in 2021

    • About | Nebula Personalization Tech Solutions Pvt. Ltd.

      Know more about your digital partner. ISO 9001:2015 Innovator In Technology 2016 Leading Company In Technology 2016 Innovator In Technology 2017 Leadership In Technology 2018 Ours is a story of growth and innovation ​ Incorporated in 2010, Nebula Personalization Tech Solutions Private Limited is a leading Digital Marketing and Technology Company based in Mumbai. Having started our journey as a “Mobile First” Company in 2010 with the launch of products and apps for mobile personalization, we have grown and diversified into a full-service digital company, leveraging new-age technologies and our expertise in digital marketing. ​ ​ We are led by our Co-Founders and who bring on board more than 40 years of business management, marketing and product development experience between them. They are also active Mentors to aspiring Entrepreneurs and Start-ups. Sarita Agarwal Amit Verma ​ Our primary business services ​ Digital Marketing: We tell your brand's story utilising Social Media Marketing, Influencer Marketing, Lead Generation, SEO, PPC Marketing, Content Creation and Blog Marketing, to create memorable digital experiences and engage your audience. ​ Mobile and Web Applications Development: We conceptualise, design and develop unique Mobile and Web Applications, E-Commerce Platforms, Software-As-A-Service (SAAS) Platforms and Product-As-A-Service (PAAS) Platforms providing seamless services on web and mobile. ​ Enterprise SAAS Platform: We have our own Enterprise SAAS Platform, ‘Tangily’ for Event Management Companies. We also provide white-labelled services to agencies in India and other countries. ​ Why us ​ At Nebula Personalization Tech Solutions Private Limited, we understand business! We want you to succeed. We make all efforts to understand your business so we can help you identify and deploy the best and most cost-effective digital marketing solutions. ​ Our strategic insights, unique design methodology, competitive pricing and high-end development gives us a competitive edge over other companies. ​ Our cross-functional team of professionals has consolidated experience in the mobile, digital and web industry. Our team comprises specialists in Mobile and Web Design, Mobile Apps Development, Web Apps Development, E-Commerce, Data Analytics, Social Media Marketing, SEO, PPC Advertising, Mobile App Marketing, who are always motivated to do best-in-class work. Our business also involves highly skilled external professionals/domain specialists, pre-sales consultants and subcontractors. ​ The benefit to our clients is a hassle-free and quality work with the end-to-end solution delivered on time. ​ Ten years of providing value to businesses ​ We have been creating value for our customers since 2010, as strategic innovations partner for some of the world’s leading companies, small and medium enterprises and pioneering start-ups. At Nebula, we work as an extension of your business success team. We consider ourselves resourceful collaborators and development partners who connect with our clients to grow each project together, empowering innovators and disruptors by leveraging web and mobile technologies. We work with large enterprises and startups alike. We tackle each project head-on by starting with a comprehensive client meeting followed by the planning and execution stages. With our understanding on how new technologies are shaping the business landscape, and what enterprises can do to prepare, we are providing strategic consulting to established businesses to help transform their enterprises into digital organizations so that they can be more reactive to customer expectations. Likewise, working closely with young companies and entrepreneurs, we are helping them transform their ideas into viable businesses. ​ ​ Our mission ​ We are devoted to the success of our clients. Our mission is to bring dynamic, innovative and seamlessly integrated digital solutions to make people and companies connect in more meaningful ways in a digital and mobility driven business ecosystem. ​ We’ve designed our business to be flexible; we know no two business problems are the same. With that in mind, we offer a range of services and engagement models to ensure we have a variety of ways to best serve our clients. Whether you need our help in one specific area or need us to bring all of our capabilities to the table, you can be sure we have the experience, expertise, and flexibility to serve you best. ​ Our values ​ Customer Orientation: By embracing the relationships we have with our clients, our goal is to enable them with solutions to achieve complete and total success on their ROI. Teamwork: Multiplying the success of our clients through collective efforts. We believe that working together as one unit always ensures success as a whole. Professionalism & Accountability: Combining all our key values as a company and expressing them through our day to day operations towards the collected efforts of our clients' success. Transparency: We enable frequent feedback throughout the development process, using collaborative tools for discussions, real-time chat and documentation that allow clients to contribute and follow project status in real-time. Integrity: We make sure we are delivering what we promised when we promised. This practice also keeps clients involved in shaping their product. ​ Recognition of our work ​ We are the winners of awards such as: Leading Company In Technology (2016) Innovator Of The Year InTechnology Leadership in Technology Hattrick Award in Technology (2016, 2017 &2018).

    • Mobile App Development | Nebula Personalization Tech Solutions Pvt. Ltd.

      Mobile App Development We bring the biggest ideas to the smallest screens. There are 2.7 billion smartphone users and 1.35 billion tablet users across the world. 90% of mobile time is spent on apps and 10% of people check their phones once every four minutes. Apps are expected to generate $189 billion by 2020. 57% of all digital media usage is from mobile apps. From custom Enterprise Mobile Apps to Consumer Apps, be they Native or Hybrid or Mobile Web Apps, count on us to cater to the needs of the mobile user and meet your organization’s unique requirements. We take pride in becoming a valued team member of our clients. We help them navigate the ever-changing mobile landscape and become trusted advisors in their technology strategy decisions. We’ve designed our business to be flexible; we know no two business problems are the same. With that in mind, we offer a range of services and engagement models to ensure we have a variety of ways to best serve our clients. Whether you need our help in one specific area or need us to bring all of our capabilities to the table, you can be sure we have the experience, expertise and flexibility to best serve you. ​ We work with you to strategize, design and develop mobile applications to meet your business requirements. From design, development to ongoing support, marketing services to promote your business objectives, we offer every service necessary to build and run successful apps that make business sense. ​ We develop all kinds of mobile apps from complex and long-term custom enterprise and business applications/mobility solutions to consumer apps, for businesses in India and abroad. We develop mobile apps in sectors ranging from e-commerce, utility services, food ordering & delivering, healthcare, business services. We develop all kinds of mobile apps from complex and long-term custom enterprise and business applications/ mobility solutions; to consumer apps. We have developed projects in the following sectors; Healthtech ​ B2B &B2C solutions for healthcare sector E-commerce ​ Solutions designed to maximize your profit Food Ordering ​ Apps for food ordering & delivery Tools & Utilities ​ Tools for business productivity Edtech ​ Platforms for learning & teaching Enterprise ​ Process automation, order booking, sales management Events ​ Apps for event management Real Estate ​ Solutions designed for the real estate sector Mobile App Development Process There are numerous steps in the mobile app design and development process. From gathering initial information to the creation of your mobile app, launch on app stores and finally maintenance and support. Step 1 ​ REQUIREMENT ANALYSIS Step 2 ​ DESIGN & ARCHITECTURE Step 3 ​ DEVELOPMENT Step 4 ​ QA & TESTING We help our clients solve complex business problems using innovative mobile solutions. In a turn-key engagement, we are your comprehensive mobile development partner. We work with you to strategize, design and develop a holistic mobile solution to your business problem. Then, we design, build, test and refine the solution until it’s ready for delivery and deployment. Clients can be as involved or hands-off in that process as they like. Some of the technologies we can work with, to develop solutions that are best suited for your requirements; Show More Step 5 ​ APP STORE DEPLOYMENT Step 6 ​ MAINTENANCE SUPPORT / APP MARKETING Frequently asked questions Mobile app development Will you develop our idea into a successful mobile app? You have to build an app — because your startup’s business model depends on it or because your enterprise users are clamoring for it or because — well, maybe you don’t know exactly why. But you’ve got an idea for an app you’re convinced will be more disruptive than Uber! You can learn a lot from the mistakes of others. The fact is, 20 percent of apps are only used once after they’re downloaded and never used again. That’s an improvement over the last four years, when abandonment rates were around 26 percent. But who wants to incur the expense and effort of building an app people won’t use? Whether you are an Enterprise or a Startup, as our client you will benefit from our experience and insights that will help you define what your idea truly could become. How do you assure confidentiality? To keep your data and information highly confidential, we sign Non-Disclosure Agreement between two parties i.e Company & Client before you disclose any information to us. Data & information will be shared with our employees / teams working on the project only, who are bound with our legal framework company policy. I have very little technical knowledge. How much work is involved on my end to create the mobile app? You don't have to worry, Nebula handles 100% of the technical work, including developing the app and submitting the finished product to the AppStore and Google Play. We also provide complete assistance in determining the content and graphic requirements for the app. So your requirement is taken care of from design, development, QA & testing to deployment. Not only that, post the launch of the mobile app you can leverage our digital marketing services to promote the app. Do you do native or cross-platform mobile app development? From custom Enterprise Mobile Apps to Consumer Apps, be they Native or Hybrid or Mobile Web Apps, count on us to cater to the needs of the mobile user and meet your organization’s unique requirements. We develop a wide spectrum of mobile applications design and development solutions that help you in augmenting your business prospects and harness the power of innovation and technology to expand your online business across the entire mobile domain.

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​Nebula Personalization Tech Solutions Pvt. Ltd.

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