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- 4 Tips to Amp Up Your Digital Marketing During Covid-19
Here are four best ways in crisis-time, and especially during COVID 19, to firm up your digital marketing plan. Conduct a Site Review Make sure that the company name, what you offer and the value your business can bring are included on your website. Your website should help you maintain a continuous relationship with your customers in order to build trust and influence their buying decisions. It should also boost the brand and boost total profit. Quick, clean and easy to understand web pages should be. Don't search details for customers. Write short paragraphs and use headlines and bullet points. Share Important Customer Notifications Create a landing page or statement for inclusion on your website during COVID-19. To buy, communicate or function in some other way, use pop-ups for signups and prompt website users. If they fill out a questionnaire or buy something from you, be straightforward about what is going to happen. Use consistent branding across all channels When things change, be proactive about your communication and prepare for updating data. This is a chance to lead the business through a crisis. Send emails, schedule updates on social media and suggest live-streaming. Your audience is searching for your brand to take action. 71 percent of individuals would leave a brand they view as putting money before people, according to Edelman 2020. Don't try to rely on the current situation to capitalise. Show empathy and connect through initiatives in the community. Embrace innovation in communication There is a chance to test out a new marketing plan, even during a crisis. Look at Facebook Live, vlogging on YouTube, and ads on TikTok, AMA on Reddit. You may try webinars and podcasts online as well. Choose where your clients are most likely to be and concentrate your marketing efforts there. With strategic content like media placements, testimonials, awards and memberships, build your reputation online. Let customers see what you do, how you do it, and where you have achieved. Focus on these four tips: Create an FAQ with common questions answered in one place. Become efficient in your day-to-day messaging. Let your brand shine. Boost your SEO ranking. We would be glad to part of your growth journey as a trusted digital partner, contact us to explore how our services can add value to your business.
- Post-pandemic Digital Strategy to Focus On Resilience But Digital Transformation Will Be Key
The coronavirus is evidence that the bottom line is the only thing that matters when the going gets rough. Brands are facing unpredictable demand, the ripples of which are to be seen in many industries. Companies will try all possible ways to compensate for lost sales & earnings and in this one year they will have to improve themselves more than they have changed in the last decade. We can see today that businesses are divided into two groups: either those overwhelmed by orders (groceries, household products, pet supplies, pharmacy, and general merchandise) or lack of orders and interactions (automotive, furniture, luxury, appliances, and hospitality). The general shopping environment, on the other hand, is shifting like never before. Shoppers are making use of a combination of digital touchpoints during the purchase journey from Search engines, social media feeds, and influencers are common places for shoppers to get product inspiration. As per Deloitte, 14% of shoppers now make purchases via social media. Companies who are the quickest and most agile to adapt to the new reality will have a considerable edge in the industry and will become business leaders to follow. For that, marketing will play a key role, it brings more sales, new clients and, more importantly, builds and enhances the brand's customer loyalty. Covid-19 has forced companies to face some glaring conclusions, the rush that many organisations, big and small, B2B or B2C, have gone through to digitalize their entire workforce and production processes has now put more importance than ever on a demand for modern teams who understand digital transformation and marketing focused on success and growth through digital assets and platforms. Having a digital strategy is a no-brainer, but pivoting and innovating while remaining socially conscious will be very important, too. Messaging will increasingly focus on video, with such advertising becoming an ever-larger part of the strategy pie. Most senior marketing decision-makers will focus on resilience post-pandemic, but digital transformation is a key consideration, too. We would be glad to part of your growth journey as a trusted digital partner, contact us to explore how our services can add value to your business.
- COVID-19: Is Your Digital Marketing Ready For Unlock 1.0?
We've been locked down for almost three months, and our world, as we know, has been turned upside down – business, even online, has been hit hard. But there's some light at the end of the tunnel with the lockdown slowly being lifted with the start of Unlock 1.0, we might start seeing things go back to normal – but are you ready for that? Brand awareness, at least in the short term, is not going to keep the lights on. If you're one of the many companies that are badly affected, we assume you 're looking to maximize the efficiency of your marketing budgets instead. Understandably, there has been an explosive use of digital technology by businesses and consumers following the lockdown measures. This includes consumers who may have never ordered online before, people who either did not understand or trust digital have had to become digital converts. Office-based businesses that have never offered remote work suddenly realize that remote work isn't just possible, they 're already doing it. For example, Facebook has already committed 50 per cent of its workforce to work at home over the next decade. Here at Nebula, our thinking has changed similarly. If you're serving a market sector that has exploded in demand, you already understand the opportunity. If you're one of the many businesses negatively impacted, there are some short term opportunities that, if carefully timed, could lead to quick wins. Closely monitor your market trends, if demand starts to lift you want to be a part of the conversation as consumer demand peaks. Capitalise on lower advertising costs – cost per clicks for adverts on Google and Bing costs are lower than usual. Your competitors are likely to hold back too, being the first to the mark could mean you're going to be in the early stages of the research with those customers. Ensuring that your SEO is in order and that your rankings are strong in time for Unlock (lockdown easing) will make you visible when demand in your market sector rises. Improve your data collection – ensure that you have the data you can trust so that you can be agile in your decision-making. Your existing and prospective customers are either eager to get back to normal or have already started to plan for later in the year. Once the lockdown continues to ease, this will no doubt lead to a surge in demand, but your marketing efforts are usually not that easy to switch on and off. Now is the time to make sure that your digital marketing is ready so that, when the time is right, you can switch back on and capitalize on the opportunity. In the worst case, you're going to prepare too early and have to tweak some of your efforts, but the opportunity cost is high if you miss the boat.
- Digital Marketing, Web & Mobile Apps Company In Mumbai | Nebula Personalization
Top Digital Marketing, Web Apps And Mobile App Developmen Company in Mumbai | Nebula, Is Open For Business. COVID-19 Update Our teams are working to ensure there is no disruption on ongoing projects for existing clients, while we continue to onboard new clients to help them expedite/pivot their digital roadmap in light of the coronavirus challenge. We create brilliant digital products and campaigns. Let’s empower innovators and disruptors to drive change, together. These are our services Web App Development Mobile App Development Social Media Marketing Mobile App Marketing Search Engine Optimization Pay Per Click Content Marketing Influencer Marketing The partner of choice for Show More Words that encourage us “I am feeling very happy to notify that our team has finished the Beta Testing of the App and they are all very happy with the look and feel and the functionality of the product. In fact we had granted the excess of the App to a wider set of Expressions’ teachers and they also have positive feedback to share with us. I must congratulate and thank you and your entire team for the effort and the outcome.”. Sumant Chinchwadkar, Co-Founder, Expressions Learning Resources Pvt. Ltd. Discover what we've been up to recently Edtech: Online Tutoring Platform for Enterprise & Retail Users on Web & Mobile Web & Mobile App Development Express is a powerful video-based English learning app ideal for Hindi speakers. Express is an upcoming English language teaching and certification platform which has specially designed spoken English courses for users comprising school children, home-makers, college students, job aspirants as well as working professionals. The start-up aims to make users fluent and effective in English language communication. Know More Explore some of the recent brand stories we have told Social Media Marketing Sonova, headquartered in Stäfa, Switzerland, is the leading provider of innovative hearing care solutions. Their brand Phonak covers the complete range of digital hearing instruments, along with complementary wireless communication systems. To create disruptive communication that engages the target audience to achieve the following objectives: KEY GOALS To Increase awareness about the hearing loss, causes and symptoms Create mass awareness about the daily impact of hearing loss and remedial measures. Know More Insights to keep you informed
- What We Do | Nebula Personalization Tech Solutions Pvt. Ltd.
We lay the foundation for your digital success. We help our clients get ahead in business by solving business problems through a fusion of creativity, innovation, strategy, and craft. These are our services; Web App Development Read More Mobile App Development Read More Social Media Marketing Read More App Marketing Read More Search Engine Optimization Read More Pay Per Click Read More Influencer Marketing Read More Content Marketing Read More
- Influencer Marketing | Nebula Personalization Tech Solutions Pvt. Ltd.
Influencer Marketing Create massive spikes in reach for your brand by using social influencers 70% of Teens Trust Influencers More than Traditional Celebrities 86% of Women Use Social Media for Purchasing Advice 49% of Consumers Depend on Influencer Recommendations Want to tell your story through the people that matter the most to your audience? In today’s world, it’s not just about what you say – it’s about who’s saying it. Influencer marketing strategies involve finding the most powerful people on social media whose audience is relevant to yours and getting them to talk about your brand. By leveraging the power of word-of-mouth marketing through influential people, you can drive KPIs of all kinds, be it brand awareness, community growth, website traffic or sales. We bring your brand story to life by harnessing the power of authentic connections. We help brands engage with and activate their target audiences worldwide through strategic and creative influencer marketing campaigns. We create the most authentic connection between a brand and an influencer using our unique and longstanding expertise. We then develop and execute these strategies to amplify your brand story at scale. We’re able to tap into all subcultures & niche categories to make the best possible influencer match for your brand. We are able to tap into every subculture in social media, including niche interests and one-of-a-kind passions: fashion beauty lifestyle travel art & design automative food technology B2B Google Searches for Influencer Marketing grew 1500% over 3 Years.