Both SEO & PPC are vital to the success of your business. You cannot establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you can’t granularly target prospects by demographic, behaviors, or keywords without PPC. By combining both organic and paid search effectively, businesses can obtain far greater results and SERP outcomes. We recommend you to go for a search marketing campaign including both website SEO and Google search ads, with more focus on Ads in the initial 3 months for getting leads and inquiries immediately from your focus markets. You can optimize this budget once you start getting organic traffic and leads from your SEO campaign. Social media marketing definitely helps with your organic traffic. However, if you have a budget constraint it is belter to start with the combination of Google ads and SEO. You can also check out this blog for more insights: https://www.nebulatech.in/post/importance-of-digital-marketing-for-the-manufacturing-sector-in-india

Validating your app idea is the first and one of the most important steps in launching a successful app. Identifying your target audience and their needs, determining your competitors, and defining your goal for the app launch will all help you validate your idea before you begin to build anything. Do a Market Research Build a Minimum Viable Product Analyse the App Store Charts Understand The Size of Your Target Market All the best!

Hi @Sreedevi R that is not an easy question to answer, but we will share some pointers for you. Top activities people perform on their mobile devices are: • Texting (88%) • Email (70%) • Facebook (62%) • Camera (61%) • Reading news (58%) • Online shopping (56%) • Checking the weather (54%) • WhatsApp (51%) • Banking (45%) • Watching videos on social media (42%) Generation-wise, the percentage of users who regularly shop online using smartphones are: • 79% of Millennials • 70% of Gen Z • 54% of Generation X • 27% of Baby Boomers Once you have figured out the basics of what kind of app you want to make for which audience and the need it will address, then you can look at the next steps.

Hi @nileshsawant you can look at these pointers: 1. Create a portfolio for yourself to demonstrate your abilities 2. Create and promote your own blog 3. Increase your social network and share the blog with them 4. Explore Google Analytics for the aforementioned 5. Same goes for SEO - try to understand why Google displays what it displays 6. Use the free SEO tools and get hands on experience, you can create a WordPress site for that 7. Spend a tiny amount of money on advertising (INR2000 maybe) 8. Investigate growth hacking strategies 9. When something perplexes you, post your questions here 10. Don't just go along with the crowd. Many people have no idea what they are doing and are simply copying others 11. Lots of reading and research Best wishes!

Hi @Rahul In the financial industry, digital marketing trends are changing rapidly. The latest trend in this industry is to use chatbots as a customer service channel. Chatbots are a way for financial service providers to provide a seamless customer experience by enabling customers to get answers to their queries without having to wait on hold or call in. The other new trend is the use of artificial intelligence (AI) and machine learning (ML) for content marketing. In this case, AI and ML can be used by financial services providers as well as their partners for content generation and optimization. Hope this helps 😊

@Abdul-Muqtadir Later's free plan may be useful for your social media audit if you mostly use Instagram. While the free plan doesn't contain Standard Instagram analytics, it does have Later's Lite Instagram analytics, which allows you to evaluate the success of your previous 30 posts and see which type of material produces the most engagement. Hope this helps, there are many other tools you may consider as well like https://analisa.io/ , https://www.crowdfireapp.com 🙂

Hi @April T. Solorio #Digitalmarketing is a great way for #smallbusinesses to grow their online presence. It’s an affordable and cost-effective way for small businesses to reach potential customers. There are many different digital marketing strategies that can be used by small businesses. Some of the most popular methods are #SEO, social media, email marketing, and #contentmarketing. As a first step we recommend you do a digital audit of your business, including both social and seo audit. To keep costs low you can use any of the free resources. We are sharing one such link: https://observatory.mozilla.org/ 🙂