Hi @Rahul In the financial industry, digital marketing trends are changing rapidly. The latest trend in this industry is to use chatbots as a customer service channel. Chatbots are a way for financial service providers to provide a seamless customer experience by enabling customers to get answers to their queries without having to wait on hold or call in.
The other new trend is the use of artificial intelligence (AI) and machine learning (ML) for content marketing. In this case, AI and ML can be used by financial services providers as well as their partners for content generation and optimization. Hope this helps 😊