Digital Marketing For Leading Global Oil & Gas Equipment Manufacturer
Since 1974, Parveen has been a top manufacturer and global marketer of oilfield equipment for the oil and gas industry with eight large-scale manufacturing plants pursuing cutting-edge innovation in India at Delhi, Haryana, and Mumbai, which produce its industry-certified solutions for the oil and gas industry. There innovative products and customer services have established them as a market leader who continues to serve both major and independent oil producers all over the world.
Business Challenges & Objectives
Parveen Industries is best placed to take advantage of the global oil and gas industry with their state of the art manufacturing facilities and global distribution.
There is fierce competition in this category from industry leaders like Halliburton and Schlumberger which are multi-billion-dollar corporations. The company wanted to be in the top-of-mind reckoning amongst its target audience. The objective was to drive visibility and generate leads by leveraging Social Media Marketing, PPC Advertising, SEO, Content Marketing and Online PR.
Nebula implemented a multi-pronged digital marketing strategy for the brand, leveraging Social Media Marketing, Google PPC Advertising, Redevelopment of the Website, SEO, Content Marketing and Online Press Releases for International Markets.
Our 360 degrees approach included the following:
- Development of a new SEO-friendly website in WordPress
- Chatbot integration through Web and Mobile Apps on Android and iOS to facilitate real-time engagement with prospects
- Corporate brand promotion on Facebook and LinkedIn
- Promotion of participation at key global events
- Web Press Releases in key markets
- Blogs and Articles
- Aggressive PPC advertising on Google for more than 15 countries
- SEO was started after launch of the new website
- 3D Animation Product Explainer Videos to support new business acquisitions.
This multi-pronged digital strategy has been hugely successful. The improvement in digital brand visibility has had a direct positive impact on new business acquisition. Several leads and business enquiries have been generated from all over the world and have also been converted.
Parveen Industries has acquired many new customers globally on account of the digital campaigns. The website now consistently ranks in Google top 10 for the targeted keywords.